Artificial intelligence does not stop Disney employees

It seems that artificial intelligence, along with challenging different aspects of human life, has affected the cinema industry more than any other industry.

It is interesting to know that part of Hollywood’s strikes in the past years were due to the use of artificial intelligence; But apparently, the story of Disney and artificial intelligence is different from the others, Disney is one of those who want to create a revolution in the cinema industry with the optimal use of artificial intelligence. According to the news that has just been published, Disney plans to enable the use of artificial intelligence as the main source in the production of movies and series in a new move. This company is already using artificial intelligence; But due to this new action, Goya is going to use this technology in more parts of production.

According to published reports, Disney wants to use artificial intelligence in its own way; Disney’s use of artificial intelligence is not limited to movies and television, but the company plans to use artificial intelligence in its theme parks and online streaming services as well.

It is interesting to know that Disney’s 7,000 workforce adjustment in 2023, which made news, was clearly due to the use of artificial intelligence technology, according to Disney. According to new reports, Disney’s new action will overshadow the fate of hundreds of company personnel.

That being said, Disney’s current CEO, Bob Iger, has shown an unprecedented embrace of artificial intelligence; Iger said in early 2024: “Walt Disney himself believed in using technology in the early days of the company to tell better stories, and he believed that technology in the hands of a good storyteller could be incredibly powerful. Don’t focus on the destructive aspect of it. You should focus on that aspect of your ability that will help us be better and tell better stories and communicate with more audiences. You can’t fight technology. It cannot be resisted. “No human generation has ever been able to stand in the way of technological progress.”

The growing concern, however, is that the use of artificial intelligence by large entertainment companies will come at the cost of downsizing and the only goal is to save costs. However, despite the protests of many audiences, the move towards greater use of artificial intelligence in the entertainment industry seems inevitable.

Disney has a history of using artificial intelligence in its productions; However, nothing more ambitious than a few cutscenes, experimental animation and character rejuvenation has been seen to date. But if Disney decides to produce its works entirely with artificial intelligence, it is likely that the entertainment industry will see drastic changes.