Apple executive says Siri won’t catch on, but it’s constantly getting better

Craig Federighi, Apple’s senior vice president of software, says Siri will not be self-aware. Speaking to the Wall Street Journal’s Joanna Stern, he said that this smart assistant is not intuitive, but it will help you manage everyday tasks, from opening your garage door to sending text messages to others.

Apple’s artificial intelligence tools called “Apple Intelligence” will be released with iOS 18.1, iPasOS 18.1 and macOS Sequoia 15.1 updates next week. In this situation, it seems that instead of competing with other chatbots to achieve a perceptive artificial intelligence, Apple is looking for a more conservative approach and focuses on providing features based on security, privacy and managing users’ daily affairs.

Siri, artificial intelligence different from other competitors

Federighi mentioned in this interview that Siri’s performance will improve over time, but it is not going to become a fully aware and perceptive assistant; As a result, its performance will be different from the products of companies such as OpenAI and Microsoft, which seek to create artificial general intelligence (AGI).

Instead, Apple allows users to create captions, remove objects from images, or make major changes to their images. Also, Apple’s artificial intelligence prioritizes user privacy and uses Apple’s own servers. This sets Siri apart from other chatbots that collect a lot of personal information. Apple believes that user privacy should be a priority, but other companies ignore it due to their efforts to collect data.

Federighi also said that the reason for the delay in the release of Apple’s artificial intelligence is that they want to provide these tools with maximum efficiency. This answer comes from the thoughts of Tim Cook, the CEO of Apple, who said: “Apple is not the first company to offer artificial intelligence, but it will be the best in this field.” Apple’s artificial intelligence may be released around October 28 (November 7). After checking it, we can evaluate the accuracy of Tim Cook’s comments.