The role of artificial intelligence in the success of products; From idea to reality

“Mehkameh Taheri”, the product manager of artificial intelligence, discussed the role of artificial intelligence in the development and management of products at the second Pandora startup gathering and emphasized that the success of products depends only on meeting the real needs of customers.

He discussed the importance of testing ideas before making heavy investments and using smart technologies and explained why empathy with users and detailed analysis of their needs in the process of producing smart products is the key to success.

The use of artificial intelligence should not be the goal

At the beginning of his speech, Mehmakameh Taheri pointed out the importance of correctly understanding the needs of customers in the process of producing products. He emphasized that every idea that comes to mind does not necessarily lead to a successful product. Taheri said: “It is a successful product that can solve the real needs of a group of people. If your product does not meet this need, you cannot expect it to be a significant success in the market.

The most important part of Taheri’s speech was devoted to the question why should we use artificial intelligence? He said: “The use of artificial intelligence should not be a goal, but a tool to solve real problems.”
Many times we don’t need artificial intelligence and maybe we can solve the same need with simpler solutions. “Only when we have logical reasons to use artificial intelligence, we should go for it.”

“The hardest part is how to test your idea and make sure it can actually be successful,” he continued.

product design process; From empathy to production

One of the important parts of the speech was explaining the steps of product design and customer interaction. Taheri said about a process called “design process” or design with creative thinking: “In this process, we must empathize with our target personas; Talk to them, see their needs and understand how they do their jobs. Then we have to look for ways to make their work process smarter and more efficient.”

Testing ideas with minimal resources; How should we act?

Taheri pointed out the important point that ideas should be tested with the least number of forces and with the simplest technology. He addressed the problems of companies in this field and said: “Many times, companies cannot back down due to emotional involvement with their product. “They get to a stage where they know the product is not going to be successful, but because of the manpower and the investments they’ve made, they don’t want to change course.”

Challenges of product development with artificial intelligence

Taheri further pointed out the challenges that artificial intelligence brings in the process of producing products. He emphasized that the design of artificial intelligence systems requires constant interaction with users. According to him, a system should be designed that collects user feedback so that it can be improved over time.
He added: “We use user input to improve our system. “Any input that users provide, whether directly or indirectly, helps us improve the system.”

One of the most important topics that Taheri addressed was the issue of transparency in the use of artificial intelligence. He pointed out the need to inform users about the points where artificial intelligence is used: “When we use artificial intelligence, we must be transparent. “Users should know where this technology is used and what uncertainties there are in its decisions.”

A path to success in the production of smart products

In the end, Taheri discussed the importance of design processes and continuous testing of ideas to produce successful products. He stated: “Companies should not stay stuck in their initial ideas and should be ready for continuous change and improvement. This process involves continuous interaction with users, gathering feedback, and continuous refinement of systems to ultimately deliver a product that truly meets customer needs.”

He believes: “If you want to produce a successful product, you must first think about the real need of the user, then test your idea with the least resources and be ready to change your path at any moment to achieve the desired result.”