In the third Rasta exhibition, “Mehdi Zare”, a professor at the Research Institute of Seismology and Earthquake Engineering and a member of the Academy of Sciences, discussed the role of artificial intelligence in promoting science through the media in his speech. Zare emphasized: “Promoting science means transferring scientific knowledge to the general society and improving people’s scientific literacy, and this process is of great importance. He added that scientific knowledge not only helps to better understand the surrounding world, but also lays the foundation for informed and responsible decisions in people’s daily lives.
Referring to the key role of the media in this process, Zare said: “The media acts as a bridge between the scientific community and the general public and can transform complex scientific achievements into a simple and understandable language that can be used with the emergence of new technologies such as artificial intelligence. The methods of promoting science have also undergone many changes.
The role of artificial intelligence in promoting science
Artificial intelligence with its capabilities in data processing, content analysis and creating intelligent interactions can effectively play a role in promoting science. Zare pointed to the production of interactive content as one of the main advantages of artificial intelligence in this field and explained: “Chatbots and intelligent assistants can communicate with the audience and answer their scientific questions. These intelligent interactions allow people to access scientific information more directly and more quickly, as well as to adjust their learning according to their needs and level of understanding.
Zare also pointed out: “Artificial intelligence can help simplify scientific data. He explained that many scientific concepts are expressed in the form of complex and numerical data that cannot be understood by the general public. Using artificial intelligence, these data can be transformed into understandable and attractive images. This data visualization not only presents information in a more attractive way, but also makes the audience better understand and relate to scientific concepts.
Challenges and limitations
Although artificial intelligence is a powerful tool, Zare emphasized, the technology has limitations. One of these limitations is its dependence on data. He stated: “Artificial intelligence can only work well if the data it is given is accurate and complete. AI outputs will be equally invalid if the data is incorrect or incomplete. This becomes especially important in scientific matters because small errors in the data can lead to the dissemination of false and misleading information.
Zare also considered one of the ethical challenges in the use of artificial intelligence in scientific media to be the issue of intellectual property and authorship rights. He noted: “If authors use artificial intelligence to write scientific articles, questions about their property rights and scientific credibility will arise. These issues show the need to create appropriate ethical standards and laws for the use of artificial intelligence in the field of science promotion.
Potentials of artificial intelligence in media
With all these cases, Zare emphasized: “The use of artificial intelligence in scientific media has countless potentials. This technology can help speed up the process of science promotion and improve the quality of scientific knowledge transfer. However, there is a need for the media and scientists to carefully use this technology and always consider its challenges and limitations.
At the end of his speech, Zare emphasized this point: “The future of science promotion using artificial intelligence is highly dependent on how this technology is managed. If we can use artificial intelligence in a logical and principled way, we can help increase the speed and efficiency in the transfer of scientific knowledge and create a society with a higher level of scientific literacy. “Promoting science with the help of artificial intelligence can become one of the key tools for scientific and cultural development in today’s world,” Zare said.
This speech not only explained the role of artificial intelligence in promoting science, but also examined the challenges and opportunities facing this technology and pointed out the importance of its ethical and effective management.
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