New California laws restrict the creation of artificial intelligence versions of actors

The governor of California yesterday passed some of the most important and tough laws in the field of artificial intelligence. 2 of these rules made Hollywood studios Versions of artificial intelligence of body or voice actors (without obtaining their consent) prohibits. 3 more laws to suppress DeepfakeHi Artificial intelligence has been approved that can on elections be influential

California Governor Gavin Newsom’s office said in a press release:

“California, home to most of the leading AI companies, is working to leverage these transformative technologies to help address pressing challenges while addressing the risks they pose.”

America‘s largest screen and television actors’ union, SAG-AFTRA, has supported 2 laws affecting Hollywood studios. These 2 laws create new standards in the media industry.

Limiting the creation of digital versions of actors with artificial intelligence

The first law titled AB 2602 It wants studios to get their permission before making AI versions of actors. AB 1836 Another law prohibits studios from making digital versions of deceased actors without the consent of their families or heirs.

Among the laws related to elections, we can also AB 2655 He pointed out that it would force major online platforms like X and Facebook to remove or tag election-related AI deepfakes and create a way to report such content. Candidates and elected officials can seek an injunction if a platform does not comply with this law.

Newsom is currently reviewing 38 AI-related bills, including the controversial SB 1047 (Safe Innovation for Frontier Artificial Intelligence Models Act). In an interview with Salesforce CEO Marc Benioff, Newsom previously addressed the concerns of opponents of the plan, which they say could have a negative impact on the AI ​​open source ecosystem.