“Jensen Huang”, the CEO of Nvidia, announced in his latest interview that it is impossible to make a graphics processor without using artificial intelligence. Nvidia is one of the leading companies in the manufacture of artificial intelligence chips.
According to PC Gamer magazine, the CEO of Nvidia, who attended the Goldman Sachs Communacopia + Technology conference, in response to the question of how artificial intelligence has affected the company’s activities, said that they use artificial intelligence in computer graphics cards and In fact, it is impossible to make a graphics processor without artificial intelligence.
The CEO of Nvidia talks about the strong role of artificial intelligence in hardware development
Jensen Huang says that the use of artificial intelligence will help the company to calculate and infer pixels and increase image quality, as well as improve performance. According to him, the processing of one pixel consumes a lot of energy, but the inference (prediction) of another 32 pixels takes very little energy and can be done in the fastest time.
It is also possible to make graphics cards without artificial intelligence, but what the CEO of Nvidia is referring to is the new generation of computer graphics that use artificial intelligence to improve their performance.
Nvidia’s DLSS upscaling technology is currently one of the best examples of this technology in the market, which is also used in the field of gaming. This technology is trained using high-quality images to reproduce details and provide clearer results.
Chip manufacturers, including Nvidia and AMD, have focused all their resources on developing AI-based chips. Nvidia is currently the undisputed king of this area of the market, and AMD plans to increase its share of the market with billion dollar investments.
“Jack Huene”, the head of AMD’s computing and graphics department, recently announced that the company will focus on artificial intelligence chips from now on. However, he continued to say that manufacturing gaming hardware remains a key part of AMD’s business.
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