Retouch: An evolution in the visual marketing of Iranian properties with the help of artificial intelligence

The retouch service has been introduced as one of the products of the WeAI collection in collaboration with the wall platform. This service is designed with the aim of improving the quality of real estate images in Iran and by using artificial intelligence technologies, it is trying to revolutionize the real estate visual marketing industry and improve the user experience.

Ideation of retouching; From market needs to operational implementation

WeAI Group’s main focus is on the global market, especially the North American market. In this regard, this group has developed services that meet the needs of various industries by using artificial intelligence. One of these industries is visual marketing in the real estate industry, which has a special place in developed countries. The retouching service has also been offered to the Iranian audience through the “Kanar Divar” platform through the cooperation with Divar.

The importance of high-quality images in the home buying process has been recognized as a proven issue in developed countries. High competition in these countries has led to the formation of various fields based on this issue. By providing solutions based on artificial intelligence, WeAI has been able to reduce the time of traditional marketing operations from a few days to a few seconds.

Improving the quality of images with artificial intelligence technology

The low quality of real estate images is one of the most important complaints of Dewar platform users, which has necessitated the development of retouching services in Iran. Each of the services offered in retouching are effective in improving the quality of images. For example, the “furniture cleaner” service provides the possibility to remove unnecessary and inappropriate items from the images so that the home space is shown to the customer without furniture. Also, the “Image Enhancement” service improves even low-quality images by correcting the color and light conditions.

In the development of these services, generative models, image processing algorithms, modern technologies, deep learning and a huge amount of labeled images of house architecture have been used as training data.

trial period; Feedback review and service development

Currently, the retouch service is provided as a test and free of charge on the wall platform in order to receive feedback from Iranian users and audiences regarding this product. This service will be developed in the near future by adding new services and expanding to all Iranian cities. Also, Retouch as an artificial intelligence service will be available to other applications as an API.

Retouching in the face of development challenges

The challenges of retouching development come down to issues related to providing real solutions to problems in the visual marketing industry. Since OpenAI’s release of ChatGPT, various AI businesses have sprung up, but few have been able to solve real-world problems. Retouching is also progressing by identifying a real problem, and the Iranian market is expected to follow the same global trend with a little delay.

This service has received significant feedback from Iranian audiences. Also, the ethical and social aspects of this service are considered by the WeAI group and efforts have been made to avoid any deception in visual marketing.

The future of retouching and artificial intelligence development in WeAI

As one of the innovations based on artificial intelligence, Retouch works with the aim of improving the quality of real estate images and a development in the Iranian real estate market. The use of advanced technologies and cooperation with the wall has been done in order to meet the needs of users and improve visual marketing standards. Although there are ethical and social challenges in this direction, the responsible approach of WeAI and retouching promises a bright future for this industry in Iran.