Apple's negotiations with the media Can Apple beat its competitors?

In recent weeks, Apple has entered into negotiations with news organizations and some different publications to get their consent to use the content they publish, in order to develop a productive artificial intelligence system. According to Hoshio, this technology giant is trying to conclude multi-year contracts worth at least 50 million dollars to obtain licenses. There is still no detailed information about the upcoming cooperation; However, some of the publishers that Apple has entered into negotiations with are Condé Nast, Vogue, The New Yorker, NBC News, The Daily Beast, People and Better Homes and Gardens.

These negotiations are an example of Apple's attempt to outdo its fierce rivals in the field of productive artificial intelligence. In recent years, companies such as Microsoft, OpenAI, Google, Meta and even many small startups have produced and offered products such as assistants and various chatbots using artificial intelligence technology and have managed to make billions of dollars in sales by changing the way people work; This is while Apple has been absent from the discussion of artificial intelligence and its popular virtual assistant, Siri, has remained stagnant after a decade of its release. This issue prepares the ground for the increasing effort of Apple company with the aim of returning to the cycle of competition.

The spokesperson of Apple currently refuses to comment directly on this matter; But not long ago, the CEO of this company admitted that there are projects related to artificial intelligence in Apple. Publishers have not yet officially published their approach. Analyzes indicate that the failed contracts of this group with various companies such as Meta have caused them to be more cautious about signing contracts and entering Silicon Valley. According to some informed sources, the publishers are more worried about the fact that Apple's conditions for the contract may be too broad. This concern is natural considering that no explanation has been published by Apple for how to use news in the development of artificial intelligence and its application. However, some news executives are optimistic and hope that this new approach by Apple will lead to a meaningful collaboration.