The co-founder of DreamWorks believes that artificial intelligence can 90 percent reduce the cost of making animation. He says that artificial intelligence is a useful tool for the future. Comparing the current facilities to years ago, he says that it would take 500 artists five years to create a world-class animation. According to him, now with the help of artificial intelligence, only 10% of this cost and power is needed.
“Jeff KatzenbergIn an interview with Bloomberg TV, he said that with the help of artificial intelligence, the costs of making animation can be greatly reduced and an animation can be made with 10% of the usual costs. He went on to talk about the exponential growth of tools for making creative arts.
Katzenberg believes that artificial intelligence is the next step in the evolution of creative media. He says that if we look at history, we will see that tools and media have gradually given their place to other things. Pencil, brush, printing press, photo camera, video camera and all these things expanded creativity and types of storytelling in different ways. Of course, in addition to being a creative tool, artificial intelligence affects human employment in many industries.
The impact of artificial intelligence on the animation industry and animators
Katzenberg’s recent comments were met with a strong reaction from the animation industry. The latest interview comes after the SAG-AFTRA strike ended this week after months of negotiations with studio executives. One of the important issues discussed in these negotiations was the union’s request to keep artificial intelligence away from the relevant industries. The Animation Guild (TAG) contract expires in 2024, so a strike in the future is very likely, and AI is likely to be at the center of these strikes.
Anime Machine Forum (TAG) Post in X has published that refers to the subject of artificial intelligence. According to this post, the forum’s AI working group has been working to protect TAG members from the consequences of AI for over 6 months. These collective efforts pave the way for everyone. Now, Katzenberg’s comments have made the TAG community even more determined to take action. It’s clear that animators and artists want to remove artificial intelligence from their space so that human creativity comes first.
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