Apple seems to be focusing on the development of artificial intelligence capabilities

Apple seems to have been caught off guard by the widespread popularity of generative AI tools this year. However, a new report from Bloomberg says that the company is now struggling to make up for its backlog in various software, including iOS, Siri and other products.

In a new note, Mark German, a famous Bloomberg reporter, claims that Apple’s senior executives, including Craig Federighi, John Giannendra, and Eddie Cue, are trying to add artificial intelligence-based capabilities to the company’s services and products. to bring

These features include artificial intelligence features iOS 18 It will be like smarter replies to messages in the Messages app. Eddie Q wants to add features like playlists made with artificial intelligence Apple Music brings and is evaluating the issue of how to implement productive artificial intelligence in the application software of this company, such as Pages And Keynote implemented Gyanendra’s team is also on the new and smarter version Satiety It works, which is expected to be introduced next year.

Apple brings generative artificial intelligence to its various products

Garman says that adding the consumer capabilities of artificial intelligence to Apple products is one of the main goals of this American giant; Because the Cupertinos want to have a more serious competition with Microsoft, Google and OpenAI. As a result, it is estimated that this company is approx 1 billion dollars Spend on research and development around artificial intelligence.

Apple is also apparently looking to improve the developer experience through artificial intelligence Xcode Is. In this context, we should probably wait for a tool similar to Github Copilot, which will help developers in coding. The company wants to use this technology in-house tools AppleCare also improve

One of the disagreements that apparently exists at Apple right now is whether AI-based capabilities should be processed offline on the user’s device or in the cloud on the company’s servers. Running these processes on the device itself increases privacy, but running them in the cloud allows for more complex tasks. Cupertinos will probably decide on a case-by-case basis to run some features on the device and some on the servers, German says.