The Coca-Cola Company has unveiled a new and limited production soft drink called Y3000, which is very different from its previous soft drinks. Coca-Cola has made this drink with customer feedback and of course with the help of artificial intelligence.
According to a press release, Coca-Cola asked consumers around the world to share how they envision the future through emotions, desires, colors, flavors and more. The soft drink maker then combines “numerous user views with insights gathered from artificial intelligence” to create a unique flavor for Y3000.
Coca-Cola and creating soft drinks with a taste of the future with the help of artificial intelligence
This Coca-Cola sugar-free drink will be available for a limited time in some countries, including the United States, Canada, China, Europe and Africa. It is interesting to know that Coca-Cola used artificial intelligence to design the can of this soft drink. Coca-Cola had already unveiled a soft drink for Metaverse.
“Ovana Vlad”, one of the managers of Coca-Cola, says that the company deliberately used human intelligence and artificial intelligence to create this drink:
“We hope that Coca-Cola will be as dynamic and refreshing in the year 3000 as it is today. So we challenged ourselves to explore a concept of what Coca-Cola could taste like in the future. “We intentionally brought together human intelligence and artificial intelligence to show an uplifting expression of what Coca-Cola believes the future holds.”
According to Coca-Cola, Y3000 is the first flavor of the future created in collaboration with humans and artificial intelligence. As we said, artificial intelligence was used to create the can of this soft drink and of course its advertising campaign, and this artificial intelligence was Stable Diffusion.
Artificial intelligence has received a lot of attention in recent months and it is expected to enter the food industry soon. Therefore, in the future we will probably see the creation of new and different flavors with the help of artificial intelligence, although we do not know whether these flavors will be successful in the market or will be met with a cold reception by customers. So we have to wait to see what role artificial intelligence can play in this industry.
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