Despite the decrease in the number of users, Trades still has a lot of potential

The Wall Street Journal has reported that Trades is losing users as a competitor to Twitter. Citing Sensor Tower data, this news agency said that the number of daily active users of Trades decreased to 13 million in the second week, which shows a 70% decrease compared to the highest number of users on July 7.

Meanwhile, the number of daily active users of Twitter is almost 200 million people. Despite the decrease in the number of Trades users, it is still too early to consider this application as a failure. Based on other criteria, it can be said that this application continues to grow.

Of course, it is normal for a new application to have more users at the beginning of its launch. Wall Street has said that Meta managers have planned for a possible decrease in users of the application and do not consider this decrease to be alarming.

Trades is still very new and not perfect, so it is not possible to comment on its fate yet. Whether this application can be a Twitter killer or whether it will remain mediocre is still too early.

This application reached 100 million users within a few days of its launch, and according to data.ai, it was the fastest application in this regard. You can see how to change the number of users of this platform in the table below. Data.ai estimates that the app has already had 185.32 million cumulative downloads.

Threads still lacks many of Twitter’s basic features, such as emojis, hashtags, and a timeline. But the good news for Trades is that, according to Similarweb data, new Twitter users have decreased from 19% in May 2022 to 16% in May 2023.

Cloudflare CEO Matthew Prince published a chart showing that since January of this year, Twitter traffic has been declining compared to other platforms. Also, the web analysis company SimilarWeb has reported that during the first two days of Trades launch, Twitter traffic has decreased by 5% compared to the same two days in the previous week, and has decreased by 11% compared to the same period last year.

As Threads users grow, Twitter CEOs Elon Musk and Linda Yacarino have shared a new metric for user engagement that’s a little more encouraging than the traffic reports above. Musk had written on his page that the total number of seconds used by Twitter users from the phone screen has hit a record according to iOS and Android reports.

Source: Techcrunch