Apple and Samsung adopt different approaches in extensive reality (XR)

As the market demand and enthusiasm for inclusive computational experiences, companies have increasingly focused on the production of hybrid reality devices. The Vision Pro headset faced widespread advertising when launch, but because of the high price it gained limited success, even with technology enthusiasts doubted the value of investing. On the other hand, Samsung, in collaboration with Google and Snapdragon, plans to introduce itself as Apple’s direct competitor by entering the market.

Apple launched its hybrid reality headset, Vision Pro, with a high price tag of $ 2. Expectations of this product were a fundamental and fundamental experience in the technology world, but the reality was far from predictions. The staggering price was a major obstacle for many customers, and the many problems with the comfort of using a headset have fueled these dissatisfaction. The company received a lot of criticism. The most important of these were the lack of attractive content, the lack of proprietary controllers, and the lack of support for virtual reality games. These issues led to a dramatic reduction in Apple Vision Pro production and the augmented reality glasses project.

Following the problems Apple experienced with the Vision Pro headset, the company is apparently developing a hybrid reality headset. Apple’s goal of redirecting and reviewing its luxury pricing strategy and thus attracting audiences will be to attract wider audiences. According to news reports, Apple is negotiating with Sony to use PSVR2 controllers. This can allow Vision Pro users to run their favorite games and also use it in the navigation of the interface. However, it is likely that Apple will remove some advanced capabilities such as the Eyesight external display from the mid -range version to reduce costs.

Samsung is ready to enter the realm of reality with its hair project, which is said to use Qualcomm’s Snapdragon XR2+ 2 generation processor and runs on Android XR. Samsung’s goal is to provide an independent, high -performance experience in the field of extensive reality. The headset is said to have an advanced display technology with a pixel density of 3800ppi, and images will be displayed using OLDOS technology. Despite the not -so -desirable performance of Vision Pro in the market, Samsung is determined to design its headset to surpass Vision Pro and focus on providing advanced experience.

Although Samsung’s main focus is on the Mohan project, the company seems to be developing other widespread reality headsets. These headsets will be on the agenda after the Mohan project is completed. Both devices are likely to be launched in a similar period in year 2. However, it is still unclear how the XR headsets will operate in the market and will be successful. You have to wait and see.