Transfer from LED mini -technology to OLED has taken a long path. After this change is successful in the iPad Pro 2 and 5 -inch with the M4 chip, it is now time for the MacBook Pro. According to the latest reports, Apple’s planning to launch the MacBook Pro with the OLED display is still intended for year 2.
Samsung plays a key role in this change. The Korean company has launched a new production line capable of producing thousands of OLED panels a year. For this reason, mass production of OLED MacBook Pro is possible. Industry analysts predict that about 5 million MacBook Pro will be released annually with the OLED display. However, Samsung needs to attract more customers to offset the investment costs.
Samsung has been building a new factory for mass production of OLED panels with a budget of over $ 1.5 billion. The purpose of this large investment is to meet the market needs for popular Apple products, including the new MacBook Pro series. The next generation of these products is expected to experience a thinner and delicate design using OLED display technology. According to reports, Samsung is testing prototypes of the technology on its first sedimentation device to be operational since November last year.
Samsung is in a difficult situation. The company needs to attract more customers to offset its total investment. The Samsung Old Factory has a mass production capacity of 5 million units per year. In contrast, it is expected that Apple’s MacBook Pro will sell between 2 and 5 million units annually. This significant difference in sales is a serious challenge for Samsung. However, with the arrival of several other companies into the Old Laptop Panel and Gaming Displays market, this situation is expected to improve.
There is still no assurance that the transfer of OLED technology in the new generation of Apple’s MacBook Pro will increase the price of these products. Ross Young, the founder and CEO of DSCC (display chain consultants), has been surprised at this. After the company’s success in controlling the price rise in the iPad Pro M4, despite the change to the OLED display, he believes that the change in the MacBook Pro could also be done without a 5 % increase. It is hoped that Apple will also take a similar approach to its new MacBooks.
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