Poco’s official website has been shut down forever. From now on, all new Poco smartphones and products will be available for purchase through the official Xiaomi website.
This decision, which was announced in October 2024, was finally implemented. The purpose of this change is to simplify Xiaomi’s digital ecosystem and focus more on the main brand.
The Poco X7 duo will be the first product to be released through the Xiaomi website under this change. The official release date of this smartphone is January 9.
All regional Poco websites, including the European, Asian, and American versions, now automatically redirect to Xiaomi’s online store.
It is worth noting that the Poco Store mobile application is also no longer available. However, users can download their personal data in accordance with data protection laws through the Xiaomi account settings.
Xiaomi will take responsibility for all Poco product warranties. This shows that the Poco brand, although often presented as an independent brand, has always been a subsidiary of Xiaomi. The main purpose of creating the Poco brand has been to expand the sale of Xiaomi products through different channels and diverse markets.
In simpler words, Poco is no longer an independent brand and all its activities have been transferred to the Xiaomi subsidiary. This change shows that Xiaomi plans to market all its products under a single and integrated brand.
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