Samsung is transforming the experience of the 2026 Winter Olympics with mobile innovations

Using mobile innovations and Galaxy AI, Samsung makes the experience of the Milan-Cortina 2026 Olympic and Paralympic Winter Games smart and integrated.

Samsung Electronics, the global partner of the Olympic and Paralympic Games, announced that by using the latest mobile technologies and Galaxy AI capabilities, it will make the experience of watching the Milan-Cortina 2026 Olympic and Paralympic Winter Games smarter, more connected and coordinated for fans.

With the passage of time, the way people experience the Olympic and Paralympic Games has changed and is no longer limited to one place or momentary telecast. In the Milan-Cortina 2026 Winter Olympics, this change is more tangible, as the competitions will be held in several different cities and geographically apart. During this period, Samsung is trying to reduce the distance and make the Olympic moments closer and more relevant for athletes, spectators and the global Olympic community by using new technologies. This intelligent experience will be realized through technologies used in various parts of the games, including:

• Dynamic Perspectives with Inauguration Live Stream Integration: In the way of bringing the Olympic experience closer, Samsung offers dynamic and diverse perspectives of the opening ceremony; Using the Official Olympic Broadcasting Service (OBS), Galaxy S25 Ultra devices are stationed at the venue and capture new and different angles and images alongside professional cameras. This action not only widens the video coverage of the ceremony, but is also fully coordinated with the official production and broadcast processes.
• Uninterrupted on-site communication for volunteers: Samsung also provides a seamless communication experience for volunteers; A group of them will be equipped with Galaxy devices equipped with Galaxy AI-based interpreters to communicate directly with athletes, officials and visitors without the need for intermediaries. This instant translation technology ensures fast and reliable communication in the scattered and diverse environments of Milan-Cortina 2026.
• Supporting refereeing and overseeing matches to ensure fair competition: Samsung supports the refereeing and monitoring of competitions with the aim of ensuring fair competition; The displays of this company are deployed in the field of short-track speed skating and by providing high-resolution images, they effectively cover the operational and monitoring needs of competitions.
• Keep fans’ devices charged with Galaxy charging stations: To ensure fans are constantly connected, Samsung will provide Galaxy Charging Stations throughout the long days of competitions and events so their devices stay powered up and the Olympic and Paralympic Winter experience continues uninterrupted.
• Connecting athletes, media and partners through storytelling at Samsung House: With the launch of the dedicated Samsung House, Samsung will provide a space for athletes, media and partners to gather, learn about Samsung’s innovative technologies at the Olympics, and share moments, views and conversations during the activities of the Games.

“Samsung’s main focus at Milan-Cortina 2026 is to create a moment-to-moment connection between athletes and fans, reminding us that the Olympic Games are ultimately about people,” emphasized Stephanie Choi, vice president and director of mobile marketing center for Samsung’s Mobile Experience (MX) division. “With today’s audiences constantly changing the way they watch, share and experience games, mobile technology plays a key role in keeping athletes, fans and communities connected and closer together.”

Live broadcast of the opening ceremony with dynamic and innovative video views

In order to enhance the opening ceremony experience, Samsung will use Galaxy devices in different parts of the live broadcast production environment. With the easy portability, high quality camera and 5G connectivity of the Galaxy S25 Ultra, these phones are installed alongside the main cameras and in a variety of positions, including towers above the ground, stadium platforms and entrance tunnels of athletes, and capture attractive and realistic video angles wirelessly and in real time, without disrupting the flow of production and broadcast.

Beyond leveraging the devices, Samsung is working closely with the International Olympic Committee (IOC) and Olympic Broadcast Services (OBS) to seamlessly integrate Galaxy-based recording into the overall live broadcast stream.

The opening ceremony of Milan-Cortina 2026 was held at the San Siro stadium, and more than 75,000 spectators attended, while more than 3,500 athletes from more than 90 countries entered the stadium to celebrate the official opening of the Winter Olympic Games. By working closely with OBS and using Galaxy devices, Samsung will deliver an enhanced Opening Ceremony experience, helping to connect spectators in the stadium with millions of other people around the world watching this historic moment across multiple screens and locations.

OBS CEO Yiannis Exarchos said: “The Olympic Games are a symbol of human excellence and solidarity, bringing together athletes and spectators from around the world. The opening ceremony embodies this spirit, and in partnership with Samsung we can deliver dynamic visuals that complement the original broadcast coverage. Through exclusive mobile storytelling and the experience millions of fans will have on their smartphones, global viewers can touch the energy and emotion of this historic moment more closely.”

Supporting volunteers, executive operations and real-time experience of games

Beyond the opening ceremony, Galaxy’s innovations play a role in supporting day-to-day operations and help the Milan-Cortina 2026 Games be held smoothly and efficiently in all venues and host cities.

A select group of volunteers will be equipped with Galaxy devices equipped with Galaxy AI-powered interpreter capabilities during the Olympic Games to facilitate natural communication between athletes, officials and visitors in different languages. By performing translation processing directly on the device, this technology enables fast conversations and allows volunteers to stay focused on providing a pleasant and human-centered experience during the games.

Andrea Varnier, CEO of the Milan-Cortina 2026 Organizing Committee, said: “As we approach the most geographically extensive Winter Olympics in history, technology has transformed from a simple tool to a network that connects our visions. Samsung’s innovations play a key role in bridging the gaps between venues, transforming the sprawling territory of Milan-Cortina 2026 into a unified space. Their advanced solutions not only support our operations; Rather, it will redefine the way the world perceives games and ensure that human connection remains at the heart of this digital evolution.”

In addition, Galaxy charging stations at stadiums in host cities allow spectators to keep their devices powered during long match days. This move makes experiencing rare and precious Olympic and Paralympic moments seamless and seamless at the venue, allowing fans to fully attend and enjoy the once-in-a-lifetime event.

Samsung House: A hub for communication, storytelling and shared experiences

Samsung House, located in Milan’s historic Palazzo Serbelloni, provides a space for visitors to learn about the history of Samsung’s technological innovations at the Olympic Games. The center showcases the heritage of Samsung technology and their application in Milan as part of the flow of the Olympic Games and not just a stand-alone exhibition.

During the 2026 Milan-Cortina Games, Samsung House will hold a special program that encourages interaction and shared experiences. Featuring National Olympic Committees’ Nights, live competition broadcasts and Victory Profile portraits, the program provides an opportunity for athletes, partners and media to come together, share perspectives and celebrate the achievements and milestones of the Olympic and Paralympic Winter Games. Additionally, the resort’s hospitality experience, designed by Michelin-starred Italian chef Enrico Bartolini, adds a sense of local culture and intimacy to the program.

Samsung House opened on February 4 and will be active until February 22, at the same time as the Winter Olympics. The center will also host guests during the Paralympic Winter Games from March 6 to 15. During this time, entry to Samsung House is only possible by invitation and provides a dedicated space for meaningful communication and a special experience during the games.

Looking to the future, Milan-Cortina 2026 is considered an important chapter in Samsung’s cooperation; A collaboration based on innovation, empowerment of athletes and continuous transformation in the experience of the global audience of the Olympic and Paralympic Games. Using the latest Galaxy technologies, Samsung will make the experience of this winter event easier for everyone, ensuring that it supports athletes in the preparation stages to the podium, to bringing fans closer to the energy, creativity and excitement of the world’s most famous winter sports event.