Apple is overtaking Samsung after a decade

After years of close competition, Apple has managed to overtake Samsung this year and is on the way to becoming the world’s largest smartphone manufacturer. This big change in the mobile market is not so strange, because many experts predicted that sooner or later Apple will come out on top with its innovations.

According to forecasts, Apple will remain at the top of the market until at least 2030. If the company continues to innovate smartly, its dominance could continue even beyond this date. This success shows that Apple has been able to understand the needs of the market better than Samsung, while Samsung needs to do more to catch up.

In a situation where the phone market is full of similarities and limited innovations, consumers are looking for fresh and different products. The iPhone 17 series has exactly such features; Although the new design of the iPhone 17 Pro was controversial, its high sales showed that the bold changes were welcomed. For years, the appearance of the iPhone remained almost unchanged, which made users unhappy. Minor upgrades like improved camera quality or a faster processor weren’t enough for many to replace their phone every year.

Apple created new excitement by introducing iPhone 17 Pro, iPhone 17 Pro Max and the completely new iPhone Air model. Even the basic iPhone 17 model was released as a powerful and affordable product. This combination made the iPhone 17 series widely accepted around the world.

Samsung had a similar experience; The release of Galaxy Z Fold 7 as a modern and powerful folding phone was able to shake the market and generate high sales for this company. But on the other hand, despite the high quality, the Galaxy S25 did not have any special innovation and was more like repeating the previous models. This difference made Apple more successful and gained more attention from the global market.

Apple has set a plan for the next three years to break the monotony of previous years and give users real reasons to upgrade their phones. This schedule includes the introduction of the foldable iPhone next year, the launch of the iPhone 18 with under-display Face ID technology, and then the unveiling of the all-glass iPhone Pro in 2027 (1406). Such innovations can seriously transform the smartphone market and create a new path for competition.

Apple has also paid more attention to the budget phone market. Previously, users on a limited budget had to wait a few years for the release of the new iPhone SE model, but now the e series is released annually. The first model of this series, iPhone 16e, was introduced this year and a new version is supposed to be presented every year. This move will increase Apple’s sales in developing markets and provide access to modern phones to more users.

On the other hand, if Samsung continues to release similar phones every year, it will not be able to regain the first position. Currently, Apple’s innovations are inspiring Samsung, but the company can take the lead again by changing its approach and focusing on real innovation.

The 2nm Exynos 2600 chip, which is almost confirmed for the Galaxy S26 series, is a positive step and shows that Samsung is making progress on the hardware front. However, consumers expect to see more tangible changes such as fresh designs or new features. An example of these expectations was the Galaxy S25 Edge, whose successor was reported to be canceled, which has disappointed some users.

As a result, the message is clear: Samsung should focus more on products like the Galaxy Z Fold 7; Products that show innovation and difference for real, not just on paper or in technical charts. It’s what people want and it could bring Samsung back to the top of the global smartphone market.