Wix, a DIY website builder, recently announced the release of an automated website builder that uses natural language commands. This tool is designed to create complete websites, making web design more accessible to those without a design background. The new AI Site Generator tool allows users to create their own websites simply by answering natural language queries.
The feature is part of a broader set of AI-powered features that Wix is rolling out to help businesses build, design, and manage their websites more easily, according to Hoshio. The move represents a significant implementation of new “generative artificial intelligence” technology that will streamline organizational workflows and allow teams to focus more on growing their business and less on managing the technical aspects of building and designing websites.
“These new AI-powered tools leverage the expertise and dedication of our data science team, who have been leaders in integrating the power of AI and bringing it directly to Wix users,” Avishai Abrahami, co-founder and CEO of Wix, said in a press release. “We’re on the brink of something amazing, and we’re continuing to advance as AI technology advances, so our users can help us grow their businesses and succeed more efficiently and creatively than ever before.”
However, Abrahami did not publicly share when the tools will be released, and it is unclear when exactly the tools will be available for use, with a promotional video only saying that they will be released “soon.”
How does generative artificial intelligence design websites?
While Wix has been using AI for website design for a while now, Wix’s new site generator takes things to a new level by bringing natural language prompts into the website design process.
All a user needs to do is interact with the Wix AI chatbot and describe the purpose of their planned website. The bot asks a few questions to capture the right target and finally creates the entire website, including a home page and all internal pages with text and images, instantly.
What makes this site generator stand out is that it is unlike other website generators that use one-size-fits-all templates. This unique website builder uses artificial intelligence and advanced algorithms to create a website that is specifically designed based on the user’s needs.
Avishay Abrahami wrote in his blog: The design and layout of the website through Wix is completely consistent with the content of the user’s site.
Website builders generally use two technologies. One is ChatGPT, which generates textual content, while the other is Wix’s AI enhancements, which are used to design and generate images. If the website builder doesn’t like the initial result created, they can tell Wix AI to customize certain elements, such as themes, layouts, and images, to meet specific needs.
For example, developers can ask Wix to make images look more professional or make the website a little cleaner. They can also integrate the site with Wix business apps, including stores, reservations, restaurants, and events.
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