Google released its first ad generated by artificial intelligence + video

Google His first TV ad that was completely with artificial intelligence Produced, published. This ad tells the story of a toy Turkey named Tom. Tom plans to escape the dangers of Thanksgiving by activating AI Mode in Google Search He finds a way to leave the farm to go to a place where Thanksgiving is not celebrated.

The first TV ad produced with Google’s artificial intelligence

This ad is titledPlanning a Quick Getaway? Just Ask Google» Part of the campaign “Just Ask Google” and will be broadcast on TV channels, digital media and cinemas. Google also plans to release a Christmas-themed version of the collection. The remarkable thing is that there is no label on this video about the use of Velo 3 Or there are no other artificial intelligence tools. “Robert Weng”, the founder and vice president of Google’s marketing group, told the Wall Street Journal that users do not care about how the ad is produced, and for them the attraction, fun and naturalness of the ad are the most important factors.

By choosing a non-human cartoon character, Google was able to design its ad in such a way that the feeling of Uncanny Valley is not created and the viewing experience is natural and pleasant. Google has previously used AI to create advertising concepts with real-life characters, but has yet to release any human-powered ads. It doesn’t seem like the company wants to build all of its ads with AI.

AI-powered video production tools like Veo 3 and Sora have made the ad-making process faster, cheaper, and more creative, and more AI-powered ads are expected to grow as the technology expands. However, Robert Weng emphasizes that poor advertising existed before the advent of artificial intelligence and will continue after it, and only humans are able to evaluate the quality and effectiveness of advertising.