The DigiKala shopping cart and the bitpine wallet on the paper have nothing to do with each other. One is a symbol of everyday, familiar and tangible shopping, and the other is a gateway to a complex, high -speed and sometimes scary digital currency. But the recent collaboration of DigiKala and BitPin created an amazing connection between the two worlds. This campaign was not only a shared advertising, but also a large-scale socio-economic experiment that answered a key question: Can the most sophisticated financial concepts be simplified for hundreds of thousands of people using “trust” and “entertainment”?
The statistics and data of the campaign, now halfway, tell a story beyond numbers. This report is an autopsy of the same story: a narrative of how 6,000 people are involved and a look at what is expected in the second half of this great event.
Season One: The gate that opened to 6,000 people
The main purpose was clear from the beginning: reducing mental and technical barriers to entering the digital currency market. The solution to the campaign was to use users’ trust in DigiKala and transform the process of entry into the Bitup into a simple and reward -based experience. The result of this strategy has recorded stunning figures so far. About 5,000 unique users To date, they have participated in the campaign.
The key point lies in the details of this number: 6,000 of these participants were completely new users for Bitupin. The statistics, more than half of the participants, were people who, for the first time, decided to enter Ramsar for the first time. This extraordinary absorption rate shows that the campaign formula has been very successful in building confidence and initial motivation.
Season Two: Campaign motor; 1 million pins and a popular circle
The beating heart of this collaboration was a simple and fascinating mechanism: doing “mission” and receiving “PIN” to rotate the “chance of luck”. This gaming approach turned boring processes such as authentication into a reward -oriented game.
Users so far in total 2 million pin They have collected, which Average 1 pin per user It shows. This high average indicates that most users have not been satisfied with a simple mission and are deeply involved in the campaign activities to earn more points.
This motivation shows itself in the amazing statistics of the rotary rotation. Lucky Two million six hundred and sixty thousand times Been rotated by users. This means that each user has tried an average of more than three times; A key indicator that reflects the satisfaction and desire to repeat experience among users. The awarded awards’ value to this moment of 2 billion USD Has gone beyond; A collection of discounts and discount codes that have been a tangible reward for participants.
Chapter Three: Users’ Behavior of Users; From the DigiKala discount code to the millions of transaction
Campaign data gives us a clear picture of users’ priorities and behavior. The most popular novel prize, DigiKala discount code It has been. This selection shows how a familiar, tangible and practical reward has strengthened the connection between the two worlds of online shopping and digital investment in the user experience.
On the other hand, the mission that allocated the most pin to users, “Doing a Trading Over one Million Tomans” It was. The welcoming of this high -level mission reveals another success: the campaign was not only successful in attracting the primary user, but also made it a significant portion of them to a level of trust and knowledge to be ready to make more serious transactions. These partnerships also had a specific time pattern and the peak of the daily activity of the users 1 to 2 pm Has been recorded; Just when people with a wing are looking to discover new opportunities.
Season 4: The second half of the campaign; Waiting for new records
The successful successes in the first half are just one starting point. These achievements have created a huge, active user base that provides the potential for deeper growth and interaction in the second half of the campaign. Given the acceleration created, we are expected to see faster growth of indicators such as the sum of the collected pins and the number of rotation.
Planning for the second half included providing More advanced missions For more active users and Special incentives It is for users who have not yet completed their path in the campaign. This dual approach helps to enhance the participation of current users and activate passive users. The ultimate goal at this stage is to transform new users into active and loyal members of the Bitupin ecosystem. The second half is an opportunity to record this initial success of consolidation and new records in user interaction.
Conclusion: A successful model whose story goes on
The cooperation of BitPin and DigiKala is becoming a valuable case study for Iran’s digital ecosystem. The campaign proves that complex concepts can be accessible to the general audience by relying on trust, simplification and a smart reward system. The story is not yet completed, and given the powerful user -built database, the second half could make a more exciting season than this successful collaboration.
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