What are the best and worst Xiaomi phones?

During the celebration of Xiaomi’s 14th anniversary, one of the first and most influential marketing executives of the company shared its view of the evolution of Xiaomi smartphones. Zhou Fi, who has been in the company for more than a decade, provided a valuable experience of how market decisions, innovation and market feedback on the brand’s products.

Xiaomi Mix; The turning point in the design

When asked about the most important device in Xiaomi’s history, he immediately referred to the Xiaomi Mix. This revolutionary device created a new standard in the smartphone industry by introducing an almost borderless display.

The impact of this device was not limited to commercial success only; The handset attracted the attention of the Finnish Museum of Design, the Pompidou Center in France and the Munich International Design Museum. This international attention reveals Xiaomi’s influence in designing premium phones and its impact on global trends.

Xiaomi 12S Ultra; Upgrading the level of mobile photography

The Xiaomi 12S also described the Ultra as another turning point for the company, especially because of collaborating with Leica. This collaboration led to Xiaomi’s entry into the field of professional photography with mobile and significantly increased the brand’s reputation in imaging. The handset was able to upgrade the brand’s position among consumers and the market and consolidate it among premium -made handsets.

Mi 9; A difficult and informative challenge

However, not all of the brand’s products were successful. Zhou fi described the Mi 9 as its biggest regret. Despite the attractive and slim design and widespread advertising, the battery was the biggest disadvantage and the market quickly reacted to the issue. Finally, the machine was collected from the market within six months. The experience directly formed the philosophy of the future design of Xiaomi and created a new focus on the balance between beauty and efficiency. A view that is still evident in new products such as Redmi Turbo.