Great Hijrak of the Car World; Former BMW designer and joined Xiaomi

Xiaomi Automotive Company is looking for new ambitions in the industry, hiring a former head of the BMW electric car design, but what is behind the scenes?

In the super -competitive market for electric cars, talent war is sometimes more important than the technology war. In one of the most important and surprising managerial movements in recent years, the Chinese technology giant, Xiaomi, who has entered the automotive industry with a lot of noise, has used a key nut from one of the world’s pioneers. Kai Langer, one of the senior executives and influential designers of the BMW electrical sector, has joined Xiaomi’s growing upright in the automotive industry after more than two decades in Munich. This BMW designer joining Xiaomi is not an easy thing, but a powerful statement from the technology giant that shows that it is very serious to compete at the highest level of the automotive industry. But what is the backdrop of this and what is really about such a kind? In the latest post from Gadget News, we answer this question.

Join BMW Designer and to Xiaomi

To understand the importance of this move, we must first get acquainted with the brilliant Kai Langer record. Langer is a veteran designer with over 20 years of experience in the BMW group and has played a very important role in shaping the design language and visual identity of the brand’s electric cars. He was one of the main designs in the design of two models of the most symbolic and first BMW electric cars, the i3 and i8. That is, the two cars that, in their time, provided a completely new definition of electric cars design and identified the brand’s future route.

Langer’s influence is not limited to the past. In recent years, he has also led creativity in very important projects such as Vision Neue Klasse concepts. Concepts that preview the future of design, sustainability and technology in the next generation of BMW electric cars. In fact, Langer has been involved in the formation of almost all major BMW electrical concepts in recent years, including BMW Vision Circular and BMW and I Vision Dee, which displayed advanced digital technologies such as the full -width head and emotional interaction.

His position in the BMW group was so high that before leaving the company, he was appointed head of the Mini Internal Design (Mini) in October 2024 and previously served as the head of the BMW I design department since 2019. BMW designer joining Xiaomi with such a brilliant record is a great score for the startup company in the automotive industry.

Big Board for Xiaomi by recruiting Kai Langer

This transmission is a great reinforcement for Xiaomi design capabilities in the electric car sector. Langer brings with it a bag of experience in creating a distinctive and leading design language for electric cars. That is, exactly what Xiaomi needs to consolidate its brand identity in the crowded and competitive car market. Xiaomi, with its first model, SU7, showed that it is capable of producing a quality and attractive product, but to compete with the giants of the industry, it needs a unique and unique design identity, and Kai Langer is the person who can shape this identity. However, the new Xiaomi cars are even currently having a unique visual identity, and Langer seems to be trying to make them more mature.

Read more

Langer, in his LinkedIn profile, confirmed the news, and wrote that after more than two decades in the BMW group and many amazing projects, I decided to take a step towards a new challenge. From August 1st, I will join one of the most progressive and most advanced technology actors in the world. Referring to Xiaomi’s stunning start in the automotive industry, he described the opportunity as a chance to create a bright future. Although his precise role in Xiaomi has not yet been publicly determined, everyone believes that he will play a key role in the design of the company’s electric cars.

Behind the curtain of hiring former BMW designer by Xiaomi

The interesting and strategic thing about joining the BMW designer to Xiaomi is that Kai Langer is not going to move to China and will still be located in Munich, the heart of the German automotive industry. This is part of Xiaomi’s bigger and clever strategy. The Chinese company is in silence expanding its footprint in the German automotive industry and has opened a dedicated research and development center for electric cars in Bavarian this year.

The research and development center is also led by another BMW soldier, Rudolf Dittrich. Dietrich joined Xiaomi in 2024 after 15 years in BMW. This shows that hiring Langer is not a coincidence, but rather part of a calculated program to attract top German talents. Xiaomi’s decision to establish its research and development centers in Germany illustrates its ambitions. Taking into the heart of the international community of engineering and automotive design, Xiaomi is clearly seeking to integrate advanced Chinese technology with unique European expertise and experience, especially German, in the automotive industry.

The BMW designer joining Xiaomi, beyond a simple job move, is a strategic statement and a serious intention to declare. This shows that Xiaomi is not only intended to be one new in the world of electric cars, but also wants to combine the best of the two worlds, the agility and innovation in China’s software and consumer technology, with the authenticity, precision and genius of German design and engineering, bringing traditional and powerful competitors. With the presence of talents such as Kai Langer and Rudolph Dietrich along with the powerful Xiaomi engineering team, we have to wait and see what products will be born of this powerful combination. Undoubtedly, all the looks in the automotive industry will be carefully monitored by Xiaomi’s future actions.