Apple finally took its long step towards competing with the main actors of artificial intelligence such as OpenAI, Google and Anthropic with the official launch of the Apple Intelligence Event at the WWDC 2024 event. Activated on Apple’s selected devices since last fall, the system has merged with capabilities such as text production, image production, live translation and visual processing into Apple’s native apps using LLMS.
What is Apple Intelligence?
Apple executives have referred to Apple Intelligence as “Artificial Intelligence for All We”; A system that has been completely integrated with apps such as messages, emails, notes, pages, facetim and satiety instead of providing a separate experience.
This platform is able to Content Production, Summary of Texts, Correction of Tone, Style of Writing Style And even the production of custom emoticons (Genmoji). New app Image Playground It also allows users to produce creative images for use in social networks and networks.
New version of Siri; Return of Apple’s Smart Assistant
The new version of Siri, using Apple Intelligence, has taken a new design and has taken on Is more and more intertwined with the space of the phone and apps. Siri now uses “page awareness” and can provide more accurate and practical answers based on the user’s active content. The ability to edit photos, add it to messages, or execute complex commands are new Siri capabilities.
However, the more advanced and personalized version of Siri, to be unveiled at the WWDC 2025, has been delayed due to functional problems.
Live translation and visual intelligence; A new experience in Apple’s ecosystem
Other new features introduced, can be Visual Intelligence (Visual Intelligence) To search for image, and Live translation of conversations He mentioned in programs such as messages and Facebook. These features are expected to be available to users with the official launch of iOS 26 late.
What Apple Intelligence Devices Do they receive?
The Apple Intelligence is available for free for new Apple hardware users, but only runs on high -powered chips (such as A17 Pro and M1). Among the support devices are the following:
Experience without internet connection; Apple’s competitive advantage
One of the unique features of Apple Intelligence, Offline processing. Many of the tasks of artificial intelligence Is. Apple performs a significant portion of processing directly on the device using proprietary small -scale models. For more sophisticated requests, the system of Apple’s private cloud computing infrastructure It uses the security and privacy of the data.
Cooperate with Openai and ChatGpt; Clever integration
Apple Intelligence also has the merged ChatGPT version. This integration allows users to ask Siri to ask specific questions about ChatGPT or use it to write text and content. Openai’s paid users also have access to more professional features of the service inside Apple’s ecosystem.
Artificial Intelligence for Developers
Apple. Also with the introduction Foundation Models Framework Framework It has allowed developers to use artificial intelligence models on their apps in their apps. This enables the development of tools such as a personal testing in apps such as Kahoot without the need to connect to the Internet.
The Apple Intelligence may have been late in the competition, but Apple’s deeply localized approach to combining artificial intelligence with real and tangible everyday tools has put a different perspective on its users.
While competitors are looking for raw power display, Apple focuses on Efficiency, privacy and integrity of user experience Has left.
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