Apple plans to unveil the future of its products at its annual developers’ conference (WWDC), which begins on June 6. Unlike previous years, this year’s look at this event is more than ever; Because Apple has to show whether it has something to say in the global competition of artificial intelligence.
Apple came into artificial intelligence with the introduction of Apple Intelligence last year, but these tools have so far failed to make a significant difference from competitors like Google, Openai or Samsung. From summarizing SMS and erase objects from photo to prioritization of notifications, most of the capabilities are similar to what other companies have already offered.
Although Apple is usually delayed, it provides technology in a unique way; Like what he did with the iPad and Apple Watch. Now the company should show that it can provide a different experience in artificial intelligence by using full hardware and product software control.
Analysts say Apple can benefit from Apple Intelligence as a tool to increase sales in the long run, as the technology can only be used on new models such as the iPhone 6 and higher. However, Apple must move faster; Because competitors are rapidly developing more advanced artificial intelligence tools, and the future of smartphones may be from the brands that have come into the field earlier.
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