Introducing the new “Artificial Intelligence” mode in search, Google brought the experience of chat chat directly to the search results and announced its new smart glasses project at the same time.
At the annual Google Developers Conference held last Tuesday at Mantin View California, the company unveiled a new search: “AI mode.”
This feature, which is currently activated in the US, allows Google’s smart chats directly to the search bar. The purpose of this change is to provide an experience similar to a conversation with an expert expert. Google CEO Sandar Pichai described the transformation as a “new phase of transition to artificial intelligence platforms”.
With this technology, Picai said users can ask longer and more sophisticated questions about artificial intelligence. According to analysts, the deeper integration of Gemini chats in Google’s search can reduce users’ needs to open different web pages and spend more time interacting with artificial intelligence tools.
Of course, this change may affect Google’s income model, as the company has so far made money from clicking on the links. At the same time, Google has announced that it is also working on the production of new smart glasses in trying to compete with companies like Openai and Meta.
These augmented reality glasses are a new and advanced version of the failed Google Glass project and are set to be made in collaboration with Warby Parker and Gentle Monster brands. These glasses will include a camera, a microphone and a speaker, and Google hopes to find a place in the smart glasses market; A market where competitors such as meta are activated with Ray-Ban artificial intelligence glasses. Production of these glasses will begin later this year.
In the following event, Google also reported on the performance of the AI Overviews feature; The feature introduced last year and shows summaries produced by artificial intelligence at the top of the search results. This feature was initially criticized by some of the strange responses, including recommending using glue to glue cheese to pizza or eating a piece of stone daily!
But Pichai said the tool is now being used in more than 5 countries and regions a month, and in the US and India, it has a significant contribution to searching for search. According to him, this has been one of Google’s most successful search projects over the past decade.
These developments occur when Google is facing a legal case in the US about its dominance of search market. However, Picha emphasizes that the artificial intelligence path continues and that the company is trying to provide users with practical, faster and smarter tools than ever.
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