Instagram released the Edits app; Direct rival Capcut

Instagram has released its new video editing app, which aims to compete with the Capcut app, a Tiktok product. The first introduced app, which was introduced in January, has been available for free to iOS and Android users today.

EDITS is described as a “video making app for content manufacturers” and includes project management tools, recording notes and ideas, and reviewing video performance data. It also offers advanced editing features that are not available in the original Instagram app; Among the animations made by artificial intelligence from fixed images, replacement of the background with green curtain and the subject cutting from the image.

Edits editing features are very similar to Kepkat, an independent video editing app developed by Tiktak’s parent company, ByTedance. The introduction of Edits was done at the same time as Tiktak and Capcut were temporarily removed from AppStore and PlayStore stores in the United States, which reinforced the view that Meta (Instagram owner) sees Capkat as a direct competitor.

Adam Mosseri, an Instagram manager, accepted its similarities to Capcut at the initial unveiling of the EDITS on the Threads platform, but emphasized that Edits were more designed for “content manufacturers” than ordinary users. He also responded to the reporter The Verge that the app “will ultimately be very different from Capcut” and “offers a wider range of creative tools, though the audience may be less target.”

Instagram has now introduced the future features of Edits, including Keyframe, more artificial intelligence -based editing tools, and the ability to collaborate with other users.