The current state of Ford Mustang is not as brilliant as expected. Sales statistics released by Ford this week show that the popularity of the muscular car, the last survivor of its generation, has declined dramatically in year 6. Its sales fell 4.9 percent in January compared to the same period last year and 4.9 percent in February.
Mustang is no longer at the top of Ford’s best -selling cars. In the first two months of the year, the company only managed to sell 4 units. The figure has fallen to 5 units this year, indicating a 4.9 percent drop. In fact, the sale of the Mustang petrol model has been so disappointing that its all-electric model, Mustang Mach-E, surpasss it. So far, Ford has sold 5 of this electric crossover units in year 2.
There are several factors involved in reducing Mustang sales. One of the most important is the high price of this car. The base price of the Coupe’s Ecobost model begins with the shipping cost of $ 5. Although it seems reasonable at first glance, but since wages do not match the inflation rate, many people are no longer able to buy a second car. In addition, the use of a coupe in the rear differential as the only car for a regular American family is not very practical.
If you are looking for a V-8 engine, the choices are more limited. The cheapest eight -cylinder model, the GT coupe, is priced at $ 5. In this price range, the Mustang must compete with cars like the Nissan Z, Toyota Super and the BMW Z4.
Another factor to consider is weather conditions. As the Drive Magazine pointed out, the first two months of the year in the United States have been unusual. Low temperature reduces people’s motivation to visit dealers and buy sports cars.
The return of Shelby GT500 is probably what Mustang needs to restore its sales. Rumors of the release of this advanced model in the year 5 have reference to the programs of a supercharged V-8 engine called “Legend” for the future GT500.
The situation of other Ford products is not very favorable. The sale of explorer and explanation models decreased by 5 % and 5 %, respectively. The sale of Maveric, E-Series and Transit has also fallen compared to the previous year. Although the F-Series sales have increased by 4.9 percent, the sales of the F-150 Lightning decreased by 4.9 percent. In general, the Ford brand sales in the year 2 was 2.9 percent less than the previous year.
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