Intel announced the removal of the letter i from the name of its chips

Intel has recently announced that it will remove the letter i from the name of its next-generation chips and will not market these chips under the name “Generation 14”. From now on, this company’s chips will be released in three Intel models, Intel Core and Intel Core Ultra.

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Intel’s marketing team believes that the importance of the Intel name in the company’s previous chips was reduced, and the launch of the company’s Meteor Lake series of chips in 2024 is a good opportunity to change this. Intel claims that it has come to the conclusion in its research that the company’s chips are more commonly known with the word Core, and the title i5 or i7 has no effect on identifying the company’s brand.

Intel is now trying to separate its flagship chips with a different name (Ultra) from mid-range and economic chips. This approach was already used in the field of technology and even the car market. Although it is not yet clear exactly what the difference between Ultra chips and other new Intel chips is, the company has indirectly pointed to the greater power of these chips as well as their support for better artificial intelligence features.

Intel has also confirmed that users can still recognize the power of chips and their category through the number in their name. For example, the Intel Core Ultra 9 chip will be better than the Intel Core Ultra 7 chip in terms of power and performance. However, it is not clear at this time how to distinguish the different generations of Intel chips from each other, and for example, what will be the difference between the 13th generation and the 14th generation Intel Core Ultra 9 chip. More information about this new naming system is expected to be released in the coming weeks.

Source: The Verge