Artificial intelligence is a threat to the income of models and influencers

The news of a model and artificial intelligence influencer earning thousands of dollars from advertising contracts has blown up social networks these days.

This artificial intelligence model and influencer is called “Aitana Lopez”; Aitana was introduced a year ago and now has more than 330,000 followers on Instagram and has become one of the most popular models among the new wave of AI-realistic influencers. This artificial intelligence model and influencer is in her twenties and is introduced as a person who is interested in fitness and health and has a perfect body like Hollywood stars.

Critics are concerned about Aitana’s message for young girls

However, the presence of this model in social networks and its popularity have caused the concern of critics; Especially the fact that Aitana promotes sports brands and food supplements that actually do not exist.

Cloles Agency is the creator of Aitana; The company started working with generative artificial intelligence with the aim of gaining more control over its advertising models.

“Sofia Novales”, one of the officials of this company, says: “We try to make the result of our work look like real influencers. Now we take a picture of myself and then replace it with artificial intelligence. We have to play with light and shadows a little to make it look as real as possible.”

In the studio, the designers show how easy it is to place Aitana in different scenes. With a few clicks, they delete Sofia’s image and ask the AI ​​image generator to add Aitana to the image. Seconds later, the computer program creates about a dozen different images of Aitana in different poses and clothes.

Regarding the success of this artificial intelligence model, Sofia says: “Aitana’s success is not only related to her realistic images, but also to stories and texts. All these things make Aitana look like a real influencer with a stylish and luxurious lifestyle.

The images created by this company are not published separately with artificial intelligence tag; But according to the rules of Instagram, its user account has been introduced as an artificial intelligence.

With the beginning of this wave, influencers and other artificial intelligence models have also been created on Instagram. Artificial intelligence image generators can create any image the user wants with a few simple sentences.

Many of these models are designed for a male audience and the images of women in them are highly sexualized. Some critics, such as Danny Mercer, an active American influencer, say these models send a bad message to young boys and girls.

According to Mercer, with the proliferation of AI models and influencers, big problems are emerging. According to him, they create an unrealistic standard of beauty that looks so real that many people who follow them, especially teenagers and teenage girls, do not realize that these models are not real.

Aitana’s creators have also designed advertisements with the model for sports and nutritional supplement brands, in which she is seen posing in gyms.

When asked if it is morally wrong to pretend that Aitana goes to the gym and controls her diet to have such a body, Clueless Agency said: “This type of content is different from the unrealistic and idealized representation of influencers. “Real Instagram doesn’t use filters or retouching techniques.”

“If you compare Aitana to other influencers, you’ll see that she looks just like everyone else,” says Sofia Novales.