Features of an online store with a high conversion rate

An online store is a website or application that sells products or services online. The purpose of building online stores is to provide users with the possibility of offline shopping, fast and convenient.

Types of online stores usually operate as retail, wholesale and service stores. There are various important features for a good and standard online store, some of which are related to the store owner and some related to the users. One of these features is a high conversion rate. Now we are going to talk about an online store with a high conversion rate and what are the main features of such a store.

What is a high conversion rate and what is its importance in online stores?

A high conversion rate in an online store is one of the features that is very important for the store owner. This feature is one of the important factors to determine the profitability and success of the store. The high conversion rate is the result of the perfect and correct performance of the store design team and, of course, marketing together.

In general, a high conversion rate in an online store means that a high percentage of site visitors take the desired action. This desired action can be buying a product, signing up for a newsletter, downloading a file, or any other action.

A high conversion rate in an online store shows that your site is attractive to visitors and encourages them to move towards your goal. This can help increase the income and profitability of your online store.

The conversion rate of online stores is usually between 1 and 5 percent. However, some online stores have increased conversion rates by 10% or more by optimizing their site. A high conversion rate is one of the things that should be planned and targeted from the beginning of building an online store.

Factors affecting the increase in conversion rate in online stores

As mentioned, a high conversion rate is one of the things that both the design of the store site and the performance of you and your planning team are effective in it. Various factors can affect the conversion rate of the online store, including:

Site design and performance

• The design and functionality of your site should be attractive and user-friendly to drive the user towards your goal. The use of the online store site should be easy and enjoyable for visitors and should be in accordance with the needs and expectations of your target visitors.

Quality of products or services

The products or services of these stores must be of high quality and meet the needs of visitors. The quality of the products or services should be such that it satisfies the visitors and makes them not regret their purchase. In addition, your product or service must be presented completely according to what you show.

Price of products or services

The price of products or services of these stores should be competitive to encourage visitors to buy. This means that this price should be determined according to the price of similar products or services in the market.

Delivery and return operations

The operation of delivery and return of products or services of these stores should be quick and easy so that visitors feel confident and buyers gain the necessary trust. Delivery and return operations should be such that visitors can receive their purchased products or services quickly and without problems.

The important thing is that for the way you operate and the services you provide, the necessary plans should be made based on the form of the store and your products from the beginning of building the online store, and the necessary changes should be made in different time frames based on the results of these plans.

Features of online stores with high conversion rates

In addition to the things that were mentioned as the factors that increase the conversion rate of the store, some specific features can also be mentioned for these stores. In general, online stores with high conversion rates have the following characteristics:

• Offering a money-back guarantee that helps visitors shop with confidence.
• Providing easy and diverse payment methods that help visitors pay for their purchases easily.
• The possibility of payment through different payment gateways.
• Providing online advice and guidance by site-specific experts.
• It is possible to filter products for easier selection.
• Offer different shipping and shipping options and include free shipping options for special purchases or customers.
• Strengthen the trust of visitors to encourage them to buy. This can be done by providing reliable information about the business, using trust symbols, and providing customer support services.
• Having a special account on popular social networks such as Instagram and Twitter

According to the mentioned features, it can be said that online stores with high conversion rates are stores that pay attention to the needs and expectations of their visitors and try to provide them with a pleasant and safe shopping experience.

Essential tips for optimizing or building online stores with high conversion rates

One of the things that can increase the conversion rate of an online store is compliance with the necessary standards in store site facilities. These facilities, which are usually specified during design and construction, can be changed by site designers and builders according to the needs and according to the review of customer or visitor feedback. In general, to increase the conversion rate of your online store, you can use conversion rate optimization (CRO) tools to identify and fix problems that reduce conversion rates while following the above tips and maintaining the important features of online stores. The use of this tool is also in the expertise of the store builder, and it can determine the optimization methods of your store and make the necessary changes for you, and communicate with you what needs to be done.

final word

What should be added at the end, carrying out the process of designing and building an online store through a powerful store builder with many features can help you a lot in order to achieve an online store with a high conversion rate.