Using mobile innovations and Galaxy AI, Samsung makes the experience of the Milan-Cortina 2026 Olympic and Paralympic Wier Games smart and iegrated.
Samsung Electronics, the global partner of the Olympic and Paralympic Games, announced that by using the latest mobile technologies and Galaxy AI capabilities, it will make the experience of watching the Milan-Cortina 2026 Olympic and Paralympic Wier Games smarter, more connected and coordinated for fans.
With the passage of time, the way people experience the Olympic and Paralympic Games has changed and is no longer limited to one place or momeary telecast. In the Milan-Cortina 2026 Wier Olympics, this change is more tangible, as the competitions will be held in several differe cities and geographically apart. During this period, Samsung is trying to reduce the distance and make the Olympic momes closer and more releva for athletes, spectators and the global Olympic community by using new technologies. This iellige experience will be realized through technologies used in various parts of the games, including:
- Dynamic Perspectives with Inauguration Live Stream Iegration: In the way of bringing the Olympic experience closer, Samsung offers dynamic and diverse perspectives of the opening ceremony; Using the Official Olympic Broadcasting Service (OBS), Galaxy S25 Ultra devices are stationed at the venue and capture new and differe angles and images alongside professional cameras. This action not only widens the video coverage of the ceremony, but is also fully coordinated with the official production and broadcast processes.
- Unierrupted on-site communication for volueers: Samsung also provides a seamless communication experience for volueers; A group of them will be equipped with Galaxy devices equipped with Galaxy AI-based ierpreters to communicate directly with athletes, officials and visitors without the need for iermediaries. This insta translation technology ensures fast and reliable communication in the scattered and diverse environmes of Milan-Cortina 2026.
- Supporting refereeing and overseeing matches to ensure fair competition: Samsung supports the refereeing and monitoring of competitions with the aim of ensuring fair competition; The displays of this company are deployed in the field of short-track speed skating and by providing high-resolution images, they effectively cover the operational and monitoring needs of competitions.
- Keep fans’ devices charged with Galaxy charging stations: To ensure fans are constaly connected, Samsung will provide Galaxy Charging Stations throughout the long days of competitions and eves so their devices stay powered up and the Olympic and Paralympic Wier experience coinues unierrupted.
- Connecting athletes, media and partners through storytelling at Samsung House: With the launch of the dedicated Samsung House, Samsung will provide a space for athletes, media and partners to gather, learn about Samsung’s innovative technologies at the Olympics, and share momes, views and conversations during the activities of the Games.
“Samsung’s main focus at Milan-Cortina 2026 is to create a mome-to-mome connection between athletes and fans, reminding us that the Olympic Games are ultimately about people,” emphasized Stephanie Choi, vice preside and director of mobile marketing ceer for Samsung’s Mobile Experience (MX) division. “With today’s audiences constaly changing the way they watch, share and experience games, mobile technology plays a key role in keeping athletes, fans and communities connected and closer together.”
Live broadcast of the opening ceremony with dynamic and innovative video views
In order to enhance the opening ceremony experience, Samsung will use Galaxy devices in differe parts of the live broadcast production environme. With the easy portability, high quality camera and 5G connectivity of the Galaxy S25 Ultra, these phones are installed alongside the main cameras and in a variety of positions, including towers above the ground, stadium platforms and erance tunnels of athletes, and capture attractive and realistic video angles wirelessly and in real time, without disrupting the flow of production and broadcast.
Beyond leveraging the devices, Samsung is working closely with the Iernational Olympic Committee (IOC) and Olympic Broadcast Services (OBS) to seamlessly iegrate Galaxy-based recording io the overall live broadcast stream.
The opening ceremony of Milan-Cortina 2026 was held at the San Siro stadium, and more than 75,000 spectators attended, while more than 3,500 athletes from more than 90 couries eered the stadium to celebrate the official opening of the Wier Olympic Games. By working closely with OBS and using Galaxy devices, Samsung will deliver an enhanced Opening Ceremony experience, helping to connect spectators in the stadium with millions of other people around the world watching this historic mome across multiple screens and locations.
OBS CEO Yiannis Exarchos said: “The Olympic Games are a symbol of human excellence and solidarity, bringing together athletes and spectators from around the world. The opening ceremony embodies this spirit, and in partnership with Samsung we can deliver dynamic visuals that compleme the original broadcast coverage. Through exclusive mobile storytelling and the experience millions of fans will have on their smartphones, global viewers can touch the energy and emotion of this historic mome more closely.”
Supporting volueers, executive operations and real-time experience of games
Beyond the opening ceremony, Galaxy’s innovations play a role in supporting day-to-day operations and help the Milan-Cortina 2026 Games be held smoothly and efficiely in all venues and host cities.
A select group of volueers will be equipped with Galaxy devices equipped with Galaxy AI-powered ierpreter capabilities during the Olympic Games to facilitate natural communication between athletes, officials and visitors in differe languages. By performing translation processing directly on the device, this technology enables fast conversations and allows volueers to stay focused on providing a pleasa and human-ceered experience during the games.
Andrea Varnier, CEO of the Milan-Cortina 2026 Organizing Committee, said: “As we approach the most geographically extensive Wier Olympics in history, technology has transformed from a simple tool to a network that connects our visions. Samsung’s innovations play a key role in bridging the gaps between venues, transforming the sprawling territory of Milan-Cortina 2026 io a unified space. Their advanced solutions not only support our operations; Rather, it will redefine the way the world perceives games and ensure that human connection remains at the heart of this digital evolution.”
In addition, Galaxy charging stations at stadiums in host cities allow spectators to keep their devices powered during long match days. This move makes experiencing rare and precious Olympic and Paralympic momes seamless and seamless at the venue, allowing fans to fully attend and enjoy the once-in-a-lifetime eve.
Samsung House: A hub for communication, storytelling and shared experiences
Samsung House, located in Milan’s historic Palazzo Serbelloni, provides a space for visitors to learn about the history of Samsung’s technological innovations at the Olympic Games. The ceer showcases the heritage of Samsung technology and their application in Milan as part of the flow of the Olympic Games and not just a stand-alone exhibition.
During the 2026 Milan-Cortina Games, Samsung House will hold a special program that encourages ieraction and shared experiences. Featuring National Olympic Committees’ Nights, live competition broadcasts and Victory Profile portraits, the program provides an opportunity for athletes, partners and media to come together, share perspectives and celebrate the achievemes and milestones of the Olympic and Paralympic Wier Games. Additionally, the resort’s hospitality experience, designed by Michelin-starred Italian chef Enrico Bartolini, adds a sense of local culture and iimacy to the program.
Samsung House opened on February 4 and will be active uil February 22, at the same time as the Wier Olympics. The ceer will also host guests during the Paralympic Wier Games from March 6 to 15. During this time, ery to Samsung House is only possible by invitation and provides a dedicated space for meaningful communication and a special experience during the games.
Looking to the future, Milan-Cortina 2026 is considered an importa chapter in Samsung’s cooperation; A collaboration based on innovation, empowerme of athletes and coinuous transformation in the experience of the global audience of the Olympic and Paralympic Games. Using the latest Galaxy technologies, Samsung will make the experience of this wier eve easier for everyone, ensuring that it supports athletes in the preparation stages to the podium, to bringing fans closer to the energy, creativity and exciteme of the world’s most famous wier sports eve.
