Farewell to the flagships of gaming; Asus company transfers the resources of the mobile sector to artificial intelligence

There are disturbing rumors and reports from East Asia that show that ASUS may be on the verge of making a historic decision to completely exit the competitive smartphone market. According to analysis published by sources close to the supply chain, this Taiwanese giant has no written plans to introduce or launch new models in 2026, which will mean the end of popular brands such as Zenfone and ROG Phone.

According to Tekna Technology and Technology news media, citing DigiTimes, this possible decision is taken while the company’s mobile division has struggled with many financial challenges in recent years and has not been able to capture a significant share of the global market against powerful competitors. Although the ROG Phone series phones have always been known as the benchmark of the gaming world, the high costs of research and development along with limited sales have made the continuation of activities in this field not economically justified for senior managers.
Internal reports indicate that Asus plans to move its human resources and operating budgets out of the mobile division and focus on more profitable areas such as artificial intelligence equipment and cloud systems. With this strategic change, it is expected that the main focus of this collection will be on the development of hardware parts and gaming laptops, which currently account for a major part of the total revenue of this Taiwanese brand.

Although an official statement has not yet been issued by the head office, the halting of the pre-production process of products for the coming years shows the seriousness of this departure, and loyal users of this brand’s products should prepare themselves to say goodbye. Experts believe that the removal of one of the most innovative manufacturers of special phones and gaming can open up the competitive space for other brands, but without a doubt, the void of bold ideas of this company will be clearly felt in the mobile market.