Samsung plans to equip 800 million phones with Geminai artificial ielligence by the end of 2026. This targeting shows the coinuation of extensive cooperation between Samsung and Google in the field of artificial ielligence and the developme of the Galaxy AI brand.
In 2025, Samsung launched Gemini and related features on more than 400 million phones and tablets. According to reports, the company now plans to double this number to 800 million devices. This scale makes Gemina one of the most extensive AI platforms on mobile.
Expand access to Gemina in the Samsung ecosystem
According to Reuters, Samsung Electronics Co-CEO TM Rowe has announced that Samsung plans to iegrate artificial ielligence io all areas of its business without delay. This stance shows that company managers do not consider artificial ielligence as a temporary trend, but consider it as the main pillar of the product developme path and shaping the experience of the next generation of users.
By relying on Gemina, Samsung is trying to gain a new competitive advaage in the mobile market. Artificial ielligence has now transformed the way users ieract with their phones, the way they consume coe and everyday productivity tools.
Samsung’s iernal data shows that this strategy has received positive feedback. Users’ awareness of the Galaxy AI brand has increased from 30 to 80 perce within a year. This growth shows that users know the Galaxy AI brand and the artificial ielligence capabilities on Samsung phones better and pay more atteion to them.
This strategic partnership has created mutual benefit for both companies. Google through Samsung can provide users with Gemina in unprecedeed dimensions, a capacity that can only be afforded by a large mobile manufacturer. On the other hand, Samsung also gets access to Google’s most advanced AI technologies in the field of language understanding, image analysis and video processing and markets them under the Galaxy AI brand and its own user experience.
Samsung’s program is not limited to phones and tablets. This company has added artificial ielligence to its smart home appliances. Samsung’s new smart refrigerators also use Gemina, and in this way, artificial ielligence goes beyond mobile phones and eers the kitchen and home of users.
The expansion of Gemina to hundreds of millions of devices strengthens Google’s position in the artificial ielligence competition. Through Samsung, Google gets access to users who may not go directly to the artificial ielligence services of this company.
Samsung has chosen a differe path and instead of highlighting the Gemina name, it offers all the AI capabilities in the form of the Galaxy AI brand. In this approach, Google technology operates as a technical engine in the background, but the form of ieraction, the appearance of the experience and the final services are completely defined based on Samsung’s strategy. The result of this model is a combination that keeps Samsung in corol of the user experience and product ideity without diluting Google’s role.
The supply of Gemina to 800 million devices puts a new competitive pressure on other mobile phone manufacturers. Companies that do not have a clear strategy for artificial ielligence on the device face a serious challenge against the common ecosystem of Samsung and Google. In 2026, the mobile market has become the field of competition for artificial ielligence platforms more than ever before.
