If the recent rumors are true, Samsung may keep the price of the Galaxy S26 series unchanged; But if the phones of this series convey the feeling of repetition to the user, is it important not to change their price?
Galaxy S26 series; The same usual models
If the price of the Galaxy S26 series does not change, it is likely that the base, plus and ultra models will be available at the price of 799, 999 and 1299 dollars, respectively. It is almost unprecedented that the price of a flagship phone does not change for four years. However, not all users have reacted positively to this issue. If the Galaxy S26 Ultra looks the same as the last generation, why should its price increase? This criticism is partly true, as the Galaxy S26 series is expected to share the same design language as the S25 and S24 series. But it’s not fair to take the lack of price change for granted, especially when you look at the chaotic state of the mobile supply chain.
Why is keeping prices the right thing for Samsung?
Due to the impending shortage of RAM and rising component prices, many smartphone manufacturers are expected to shut down. If other manufacturers are forced to raise their prices, managing costs and keeping prices stable is an important strategy for Samsung. Rumors suggest that Apple is going to make some changes to the release schedule of its phones, which could create a big gap in the market. The iPhone 18 may not be announced until the spring of 2027, but the iPhone 18 Pro, 18 Pro Max, and iPhone Fold will probably be unveiled later this year. If Apple’s phones announced this fall are high-end devices, Samsung’s decision to keep the price of the Galaxy S26 and S26 Plus the same could look like a tactic to defeat the competition.
Innovation does not only mean external changes
Although the appearance of the Galaxy S26 Ultra may look familiar, the leaked information suggests that Samsung will make a lot of changes to its hardware specifications.
What new features does Galaxy S26 Ultra have?
If the leaked information about the 10 biggest changes to the Galaxy S26 Ultra is true, the phone will have improvements that will affect the daily use of users. Some of these changes include: new telephoto cameras, processor optimization and better display technology.
The importance of price stability in the market
Phones have gotten to the point where annual upgrades are rarely necessary, but if someone is looking for a device to replace their Galaxy S22, getting a new Samsung phone at 2023 prices is a win. Later this year, Apple will no longer release a flagship with a price below 1000 dollars, and Samsung can use this situation to strengthen its position in the market.
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