OpenAI from its new image generation model named GPT Image 1.5 unveiled; The model that has been available to all ChatGPT users since yesterday and can also be used through the API. This update is published in a situation where the competition between OpenAI and Google in the field of productive artificial intelligence has entered a more serious phase and Gemina 3 has managed to take a part of the market share.
The release of GPT Image 1.5 can be analyzed along OpenAI CEO Sam Altman’s leaked “Code Red” memo; A memo published last month announced the company’s plans to reclaim its leadership position in the artificial intelligence market. In this memo, Altman implied the competitive pressure caused by Google’s new products, including Gemina 3.
Focus on precise editing and visual consistency
GPT Image 1.5 comes at a time when image and video producers are looking to move beyond prototypes to tools with greater control and speed. This model, similar to some features offered in competing products, provides special facilities for the “post-production” stage; Including finer controls to maintain visual consistency across multiple edits.
According to OpenAI, this model allows maintaining facial similarity, lighting, composition and color tone in successive changes; A feature that was considered one of the common weaknesses of image production tools with artificial intelligence. Many of these tools transform the entire image when applying minor changes, and as a result, visual harmony is lost; The problem that GPT Image 1.5 aims to fix.
new user experience; Creative studio at ChatGPT
The new update isn’t just limited to technical capabilities. OpenAI has added a dedicated entry point for images in the ChatGPT sidebar; A space that somehow plays the role of a “creative studio” and makes it easier to access the produced images and edit them.
In a blog post, Fiji Simo, Senior Director of OpenAI Applications, announced that the new image rendering and editing capabilities will simplify the process of creating images closer to the user’s mental idea and allow inspiration from popular commands and preset filters.
Next step: more visual elements in search
OpenAI also plans to develop the experience of working with ChatGPT with richer visual elements. According to Simo, in future versions, search results will be displayed with more images and clearer sources; A change that can be useful for applications such as converting units, checking sports results, or understanding data more quickly.
GPT Image 1.5 appears to be not just a technical update, but part of OpenAI’s broader strategy to reassert itself in the intense race of generative AI; A competition that is now more than ever tied to user experience, speed and accuracy of tools.
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