Iran’s poultry industry, despite playing a key role in food security and household protein supply, is still managed with the same traditional tools and logic; Where data is fragmented, decisions are delayed and hidden costs slowly eat away at profits. In a situation where the world’s major industries have moved towards data-oriented management, the continuation of this path for the poultry industry is not only a technological backwardness, but also a serious threat to productivity and survival; The path that startups like “Polta” want to change now. Emphasizing the role of data in the future of the poultry industry, Amirhossein Kianpour, CEO of Polta, says: “The future of food security is tied to intelligent data management.”
Why does the poultry industry need transformation?
Poultry industry is one of the most vital sectors of food security in Iran. Chicken and eggs make up a large part of the protein of Iranian households, and this has made this industry the backbone of the country’s agriculture and food economy. However, despite this strategic position, the poultry industry is still struggling with root and structural problems: scattered data, traditional management, lack of coordination between different departments and weakness in quick decision making.
In a world where all major industries have moved towards data-driven, the continuation of traditional methods in the poultry industry is no longer the answer. The future of this industry depends on the adoption of new technologies and digital transformation. This is where Poleta comes in.
Polta is one of the startups in the Trigup Accelerator portfolio, which successfully attracted capital in the acceleration layer in 1402.
The first issue; Insularity of information
One of the fundamental challenges of the poultry industry is the insularity of data. Each part of the chain, from hatching to feed production, medicine, breeding and slaughterhouse, records its own information. But these data are rarely related.
Imagine that a chain manager wants to have an accurate picture of his entire collection. He has to refer to dozens of scattered reports from the farms, the feed department and the veterinary team. If all these data are recorded accurately! The result of this fragmented information is decision-making based on incomplete reports or even guesswork.
This means that there is no real transparency and the manager cannot practically know in real time what is happening in his collection. This issue makes the reactions late and the costs go up.
The second issue; Lack of applied data analysis
Data collection is not enough. Unfortunately, in many poultry farms, information is recorded only on paper or, at best, in Excel files. These data are only suitable for archiving and do not contribute to daily decision making.
For example, when the casualty rate of a salon increases, the new manager will find out after a few days or even a few weeks. Whereas if this data were analyzed in an analytical system, early warning could have prevented a bigger loss.
The poultry industry is changing at a very fast pace. The price of feed fluctuates day by day, diseases can affect a salon in a few hours, and the consumer market is extremely sensitive. Without real-time data analysis, practically no manager can have a timely and correct reaction.
The third issue; Hidden costs due to lack of coordination
One of the less addressed challenges is hidden costs. When the data is scattered and not carefully analyzed, many small problems go unnoticed.
For example, in a hall, the consumption of feed may be higher than the standard. If this issue is not detected in time, it will continue for months and will ultimately cost the chain a lot. Or in another hall, the weight yield of chickens is low, but because the data is not aggregated, the exact reason is not discovered.
In fact, the lack of coordination between different parts of the chain causes a large part of the potential profit to be easily lost.
data-driven decision making; The only way to survive in today’s industry
The world has entered the data age for many years. Today, the world’s largest industries, from automotive to agriculture, make decisions not based on individual experience, but on accurate data. Experience has shown that wherever data-centricity is introduced, productivity has increased and risks have been greatly reduced.
The same issue is vital in the poultry industry. A wrong decision in this industry can have heavy costs: from increased casualties to feed wastage and even health crises. Data centricity gives managers the power to anticipate and prevent rather than react late.
In fact, data is like a lamp that illuminates the future path. Without data, navigating this industry is like driving down a dark road; Full of danger and risk.
A complaint about insular government systems
Unfortunately, one of the serious problems of the poultry industry in Iran is the existence of insular government systems. These systems are usually designed with good intentions, but in practice have become more of an imposition on poultry farmers.
There are several basic problems in these systems:
- They are often made only to collect information for the benefit of the government, not to help the poultry farmer.
- Their design is complicated and not user-friendly.
- The data in these systems are simply archived and have no analytical or management value for the poultry farmer.
- Because each system is designed individually, there is no integration between them, and the poultry farmer must enter the same data several times.
Not only does this insular view not help the industry improve, but it has reduced activists’ confidence in digital tools. While if the same investments were spent on the development of integrated and data-driven systems, today the situation of the industry would be very different.
Poleta; A solution beyond a software
According to Amirhossein Kianpour, CEO of Zit Raya Smart Company, Polta is not just an application for recording information. Regarding how Polta was formed, he explains: “We have designed an online platform that connects all the components of the poultry chain. This platform acts like a central brain that receives data from various sources, analyzes them and finally provides usable knowledge to managers.
Unlike traditional systems that were limited to a computer or farm office, Polta is designed to be cloud-based. This means that any manager, veterinarian or chain manager can access information from anywhere – whether it’s the head office or the poultry room – with just a mobile phone or laptop.”
connection to other systems; True integrity
Poultry chain management is not only limited to breeding halls. Accounting, warehousing, purchasing and distribution departments all play a vital role. In old ways, these parts worked separately, which caused errors and rework.
With the ability to connect to accounting, warehousing and ERP systems, Polta puts financial and logistics management together with production data. In this way, an administrator can see at a glance:
- How much feed has entered the warehouse and how much has been consumed.
- How exactly are costs increasing?
- What effect does the sale of the final product have on profitability?
This integration means that the whole chain – from day-old chicks to ready-to-sell chickens – is placed under one management roof.
data analysis from several angles; 360 degree view of the farm
One of Polta’s innovations is that it doesn’t see data from only one dimension. We collect and analyze information from several sides:
- Environmental Data: Using Internet of Things (IoT) sensors, parameters such as temperature, humidity, ventilation and air quality are monitored in real time.
- Chicken behavior (Behavioral Data): By analyzing movement and feeding patterns, possible problems can be detected earlier. A change in the pattern of food or water consumption can be an early warning of a disease.
- Routine Data: Information such as weighing, daily losses and feed consumption recorded by farm personnel are stored and analyzed in Polta.
The combination of these three layers of data allows a complete and accurate picture of the state of the farm to be obtained; Something that no traditional method can provide.
artificial intelligence; Anticipate rather than react
Polta is not just about collecting data. We use artificial intelligence algorithms to analyze trends and predict problems. This means the system can:
- Increase the probability of diseases before they occur.
- Optimize feed consumption.
- Suggest the best sales strategy based on market trends.
Simply put, Poletta helps managers be proactive, not just reactive. This change of approach can save millions of Tomans in each breeding period.
reducing losses and increasing profitability; Fair cost-benefit ratio
One of the common questions of industry activists is: “Doesn’t it cost us a lot to use such a system?” Our answer is clear: Poleta’s cost-benefit ratio is absolutely fair.
It is enough to consider only one breeding period. If Polta can reduce losses by just 2% or optimize feed consumption by 3%, the profit from this savings will be several times the cost of the system subscription. This is the experience that similar systems have shown in developed countries.
A look at global experiences
In many European and North American countries, poultry chain management has been moving towards digital and data-driven for years. Using IoT, artificial intelligence and data analysis is no longer a choice; It has become the standard.
The result of this development has been increased efficiency, reduced costs and better control of diseases. The global trend shows that any chain that has not moved towards data-centricity will be a loser in the competition. At Polta, inspired by these global experiences, but taking into account the local conditions of Iran, we have provided a practical solution compatible with the domestic market.
future vision; Full chain connection
What we have built today in Polta is only the beginning of the path. Our vision is that in the near future, all components of the poultry chain – from hatchery to slaughterhouse, from feed warehouse to sale of the final product – will be connected in a single platform.
In such a future, no data will be lost and no decision will be made without the support of information. This means we can prevent losses at every stage and maximize the profitability of the industry.
As someone who has been active in the industry for many years, I believe that the future of the poultry industry is only guaranteed by the adoption of data-driven technologies. Poleta is an attempt to build this future.
We are a bridge between the valuable experience of poultry farmers and the power of data analysis. The result of this synergy is a more sustainable, profitable and intelligent industry; An industry that not only meets the country’s needs today, but will also have a say in global competition.
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