The rapid evolution of artificial intelligence has made it more difficult than ever to predict the future of businesses; But along with AI, other important trends are emerging that can determine the growth path of companies in the coming years. Examining the experience of managers and entrepreneurs present at the EY Strategic Growth Forum shows that five key trends have attracted the attention of business leaders more than any other factor.
Generative artificial intelligence, automation and the problem of “being seen”
Artificial intelligence is no longer just an auxiliary tool and should be considered in almost all business sectors; From complete process automation to human decision support.
Meanwhile, the issue of “being seen in AI models” has become a new concern for brands. Just as presence in Google results was once crucial, today businesses must also be visible in the output of tools such as ChatGPT, Perplexity or Grok. The growing demand for services related to “visibility in AI” shows that this area is fast becoming an independent market.
Innovation is not necessarily limited to artificial intelligence
Although AI is at the center of attention, the opportunities for innovation are not limited to this area. Examples such as sound-absorbing office furniture that can reduce sound reflection in the workplace by 25% show that solving “seemingly small issues” can have a big impact on productivity and even organizational relationships.
Such innovations prove that there are still many unsolved problems for which scalable solutions can be made without relying on artificial intelligence.
Serious opportunities in specialized financing
One of the areas that attracted a lot of attention in this event was niche financing. In some industries, such as entertainment and content production, traditional banking models are not effective.
Platforms that both finance and provide the technological infrastructure can bridge the gap between investors and specific projects. This trend shows that specialized fintechs will be one of the important growth paths in the coming years.
The value of data continues to increase
Data remains one of businesses’ most valuable assets. Combining hardware and software to collect detailed data, such as advanced sensors in the aerospace industry, can turn sparse data into live, shared maps.
Any technology that enables data generation and analysis in addition to solving a specific problem will create a dual competitive advantage: both operational value and data value.
The importance of human societies in the age of artificial intelligence
With the spread of automation and smart tools, the risk of reducing human communication is felt more than before. In such an environment, professional societies, events and human networks play a more prominent role.
Groups that bring together business leaders or more specialized communities that support specific groups such as women entrepreneurs will become an important pillar of individual and organizational growth in the age of artificial intelligence.
According to the results of the “EY Entrepreneurial Ecosystem Index”, more than half of entrepreneurs feel more uncertain about the future of their business than at the beginning of 2025. However, business history has shown that periods of uncertainty are also times of greatest opportunity.
Focusing on trends such as generative artificial intelligence, data, specialized financing and strengthening human communities can help businesses find their way to growth in this volatile environment.
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