Samsung Color E-Paper display, a new development for advertising and public information

With the 32-inch Color E-Paper display, Samsung offers the experience of printed posters in the form of digital paper with very low energy consumption.

By unveiling the 32-inch Color E-Paper display, Samsung introduced an innovative solution for displaying content and information in business environments; With its light and slim design and near-zero energy consumption when displaying still images, this product provides users with an experience similar to high-quality printed posters in the form of “digital paper”.

Imagine having a notice wall in front of your store or business center that allows you to change the poster and content at any time without the need for printing; Samsung’s Color E-Paper display makes exactly such an experience digitally possible, and in the following, the various capabilities and applications of this display have been examined in different spaces.

Samsung colored digital paper

Samsung’s 32-inch Color E-Paper screen is designed with an ultra-thin and light body and is only 8.6 mm thick at the thinnest point; Its overall thickness is about 17.9 mm and the weight with the battery is only 2.5 kg, which makes it very easy to install and move. The appearance of this display is strikingly similar to printed posters and even real paper, and its matte surface provides a more natural image by preventing light reflection and reduces visual pressure on the eyes.

The body of the display is designed with a sustainable and environmentally friendly approach, and its cover is made of recycled plastic, while the packaging is completely paper and recyclable. With its flexible design, this product can be installed on the wall, hanging from the ceiling, on the ceiling rail or base, and due to its light weight and low thickness, it can be easily used in different spaces without the need for heavy structures.

Energy consumption close to zero

One of the most prominent features of the Color E-Paper display is its extremely low energy consumption; This display consumes almost no energy when displaying static images, and changing the image requires very little energy. This feature enables long-term display of content and significantly reduces energy consumption in commercial spaces.

The secret of the very low energy consumption of the Color E-Paper display lies in the elimination of the background light; Using “digital paper” and electronic ink, this technology displays images with ambient light and thus minimizes the energy that is mainly spent on producing light in traditional displays.

In general, the Color E-Paper display consists of millions of tiny microcaps, each of which contains red, yellow, white, and blue colored particles. By applying a very small electric current, the colored particles come to the surface and the image is formed, and once the image is created, no electricity is needed to maintain it; In this way, the image remains stable without power consumption.

Display 2.5 million colors

Using its proprietary technology, Samsung’s Color E-Paper display creates vivid and natural images with only six colors. Unlike conventional displays that are limited in accurate color reproduction and may cause distortion or noise, Samsung has solved these problems by developing the Color Imaging Algorithm.

This algorithm is designed based on the human vision system and takes advantage of the fact that the human eye does not see the color of individual pixels, but understands the dominant color of an area. By naturally combining the six primary colors and optimizing their ratio and arrangement, the algorithm is able to reproduce nearly 2.5 million distinct colors; A number that is almost 40 times more than the 60,000 colors that conventional methods are able to produce.

In addition, by using the innovative method of Probability Map Extraction and color arrangement using Blue-Noise Sampling, Samsung has been able to display accurate and natural colors with soft and pleasant borders. This technology allows Color E-Paper to provide high quality images and a natural print feel with only six colors.

Remote content management

Content management in the Color E-Paper display is very simple and flexible; Images and texts are easily updated through the mobile app or the Samsung VXT system and do not require printing or physical re-installation. This feature allows users to use it as a digital poster, menu board or information display in stores, cafes and events and apply content changes at any moment.

Samsung Color E-Paper display is designed as a professional solution for commercial spaces and can be used in various environments. This display can replace paper posters and traditional printed advertisements in store windows, make it possible to display digital menus in cafes and restaurants, and can be used to provide discount offers and advertising messages in stores, because it makes it easier for the audience to understand the information with the high resolution of the content in different light conditions.

In addition to commercial applications, the Color E-Paper display can also be used in cultural and artistic spaces; It can be installed next to the artworks or at the entrance of the sections to provide explanations, introductions of the artists and guide to the visit. In organizational offices and building lobbies, this display is used for notice boards, introducing departments, meeting schedules, internal announcements, and class guides, and in educational environments such as schools and universities, it can also be used for bulletin boards, class schedules, introducing departments, and publishing special messages.

In general, Samsung’s Color E-Paper display shows the brand’s move towards developing a new generation of low-power and sustainable displays; A product that reproduces the natural appearance of paper in a digital format. High color accuracy, very low energy consumption and the ability to manage digital content are examples of Samsung’s efforts to improve visual experiences in commercial spaces.