Samsung is preparing a special eve at CES 2026 and the company is expected to finally iroduce the Galaxy Z Trifold phone to global customers at this eve. In addition, new flagship TVs, home appliances and a range of new products are likely to be unveiled at the eve.
Samsung has officially announced that a special eve called The First Look will be held on January 4. The program begins two days before the official start of CES 2026 in Las Vegas.
According to the company’s announceme, the eve’s keynote will outline Samsung’s vision for the DX or Device Experience segme in 2026, as well as AI-powered customer-ceric experiences. However, beyond discussions of corporate strategy, all signs poi to a global unveiling of the Galaxy Z Trifold and possibly a US price announceme.
Eve by T. M. Rowe, the CEO and head of the DX departme, and S. W. Jung, head of visual displays, will also attend, along with Cheol-gi Kim, executive vice preside of digital home appliances. This manageme combination indicates that Samsung will iroduce a wide range of new devices and accessories at CES 2026. Samsung usually uses this exhibition to iroduce next-generation flagship TVs, advanced display technologies, smart home appliances, as well as AI-based capabilities in various product categories.
Since Samsung just announced the Galaxy Z Trifold without a special eve and without much fanfare, CES 2026 is the best time to show the dual-hinged phone in fro of a global audience.
Galaxy Z Trifold is scheduled to be released in the first quarter of 2026 in the United States; For this reason, it is expected that January 4th will be the time to announce the price and details of the release of this phone in the American market.
Don’t expect much from the Galaxy S26 series either. Of course, Samsung might drop some minor his about its upcoming flagships, but First Look isn’t an Unpacked eve, so don’t expect the new S series to appear on stage.
