OpenAI cannot currently use the word cameo in Sora

After Cameo sued OpenAI for using the word cameo to name a feature of the Sora app, a U.S. district judge has ruled that OpenAI cannot use the word “cameo” and any similar word or phrase in Sora.

According to CNBC, OpenAI’s Sora app was launched with a controversial feature called Cameo, which allowed users to deepfake their own or other people’s faces with permission. This feature, which was accompanied by margins at the beginning of its launch, faced a complaint from Cameo about the use of the word cameo.

OpenAI does not have the legal right to use the word “cameo”.

Now, the United States District Judge has issued a temporary injunction, according to which OpenAI cannot use the word cameo or words similar to it. Of course, the temporary order issued on November 21, 2025, is scheduled to expire on December 22, 2025 at 5:00 PM. The hearing on this issue is scheduled for December 19, 2025.

“We are pleased with the court’s decision because it recognizes the need to protect consumers from the confusion created by OpenAI’s use of Cameo’s trademark,” Cameo CEO Steven Galanis said in a statement. “Although the court order is temporary, we hope that OpenAI will agree to permanently stop using our mark to prevent any further harm to the public or Cameo.”

In response to this ruling, OpenAI has stated that it opposes the claim of exclusive ownership over the word “cameo”.

The Cameo app was launched in 2017, and users can buy custom short videos or live video calls from celebrities, influencers, and celebrities on the app. Cameo’s owners stated that OpenAI’s use of the company’s brand name to describe Sora’s deepfake capability was a misuse of Cameo’s brand.