In general, Dia is the smart assista of DigiKala, which was previously available in its Instagram version, and now the shopping assista is a new subcategory of Dia, usable for all DigiKala users.
This assista is part of Digikala’s long-term strategy to make all stages of the shopping experience smarter; From discovering users’ needs to making final decisions and after-purchase services.
The shopping assista accompanies the user in all stages of the purchase and, understanding the user’s needs, provides detailed suggestions according to taste and budget.For example, a user looking for a smartphone with a powerful camera and a limited budget can ask Dia to suggest the best options and take users’ opinions io accou when making a decision.
Searching and finding goods, buying advice, answering users’ frequely asked questions, and reviewing user opinions about the selected goods are the tasks performed by Digikala’s specialized purchasing assista. For example, users can ask the shopping assista to find the product they wa in a specific color, size, and price range.
Artificial ielligence, which has created a revolution in the world of technology, has been noticed in the world’s leading online stores, and well-known stores in the world such as Amazon, Walmart and Instacart help customers with their special shopping assista.
With the iroduction of “Dia”, Digikala has joined the world’s largest e-commerce players and has taken the first serious step in using artificial ielligence to create a smart shopping experience in Iran.
“Dia: Digikala’s shopping assista” can now be used in the application of this online store and will soon be preseed on the Digikala website. This shopping assista is on the left side of the pages ApplicationDigikala is placed and marked with purple color.
At the mome, the initial version of the DigiKala shopping assista has been preseed and it is supposed to become a complete shopping assista with the addition of other features such as determining the nearest delivery period and announcing discous and product price changes to the user.
Digikala shopping assista helps to make online shopping easier. Especially for those who find the online shopping process difficult and challenging.
