Snap Inc., the owner of the Snapchat app, has signed a $400 million deal with Perplexity to add the startup’s AI search functionality to Snapchat.
According to Engget, this feature will come to Snapchat in early 2026, and Preplexity’s artificial ielligence search engine will become a promine part of Snapchat’s chat ierface. In this way, users can ask their questions to this artificial ielligence without having to leave the Snapchat application and receive clear and conversational answers.
Preplexity search engine is coming to Snapchat in early 2026
This news was announced at the same time as Snap’s third quarter financial report. The company said revenue from the deal, in which Perplexity will pay Snap $400 million for the merger, is likely to be accretive to the company’s profitability starting in 2026.
In a letter to shareholders, Snap CEO Evan Spiegel also meioned that Snap could do similar collaborations with other startups active in the field of artificial ielligence.
Like many of its competitors, Snap has been moving toward greater use of generative AI in rece years. This company has a chatbot based on large language models called MyAI, which uses Google’s OpenAI models, and in the future, Perplexity will be added to this list.
The company has also iroduced lenses and AI-powered coe creation tools that have helped grow Snapchat+ subscriptions.
Spiegel announced the addition of new features based on artificial ielligence to Snapchat. He said the company is working on a new AI-powered video production feature called AI Clips, which will allow coe creators to produce short, shareable videos through simple commands. The release date of this feature has not yet been announced. Snap also plans to release a new version of its augmeed reality glasses called Specs next year.
