Starbucks CEO Brian Nicol announced at the Dreamforce eve that the coffee gia is testing several artificial ielligences with differe applications. These AI tools are designed to help baristas, he says, and the goal is to one day be able to predict customers’ orders before they even register.
Brian Nichol sees the Starbucks app as the main focus of the company’s future AI experimes. He envisions a future where customers won’t even need to open an app. He described a system where artificial ielligence predicts a customer’s order. The customer just needs to say to his mobile: “I wa my Starbucks order.” I’ll be there in 10 minutes” and the order will be ready when he arrives.
Various artificial ielligence tools of Starbucks
Currely, the most effective artificial ielligence tool used at Starbucks on a large scale is called “Green Dot”. This tool is a kind of barista assista. This iernal system helps store managers in managing daily operations. For example, if a staff member can’t operate equipme or needs guidance on preparing a particular drink, Green Dot will come to their aid and provide a quick solution or instruction.
A Starbucks represeative tells Fortune that the tool has been in beta since June and is now rolling out to more stores. A spokesperson for the company emphasizes that the tool is only mea to help employees “make their jobs easier, not replace them.”
Another technology of Starbucks is “Smart Q”. This system is designed to handle the chaos caused by receiving orders from four differe channels; In general, Starbucks receives orders from four channels: in-person, drive-thru, delivery and mobile orders.
Uil now, to maiain order in the manageme of these orders, the “first in, first out” process was used, which created many nodes in the processing process. The Smart Q system unlocks these nodes by ielligely prioritizing orders at the optimal time. The goal is to have drinks ready for in-person or drive-thru customers in less than four minutes and mobile orders just in time. In fact, it is through the Smart Q system that Starbucks was to predict orders.
