OpenAI makes it harder to generate deepfake videos with Sora of celebrities

Following the widespread protest of artists and celebrities against the unauthorized use of their voices and faces in deepfake videos, OpenAI wants to limit the application Sora increase so that it is not possible to simulate the face and voice without the express consent of the people and the rights of the artists are preserved.

After the release of Sora 2, there were reportedly widespread concerns from actors, studios, and the actors’ union SAG-AFTRA about the unauthorized use of faces and voices in AI-generated videos. Bryan Cranston, SAG-AFTRA and OpenAI have now confirmed in a statement that Sora will take concerns about the production of deepfake videos seriously.

Sora’s restrictions increased after artists objected to deepfake videos

In a joint statement released by Bryan Cranston, OpenAI, the Actors Guild and others, OpenAI has revised and strengthened restrictions and controls on audio and video use after videos of him were released on Sora — including a video of him taking a selfie with “Michael Jackson.” These changes ensure that face or voice simulation is not possible without the express consent of individuals and that artists’ rights are strictly protected.

In this joint statement, it is announced that OpenAI has apologized for creating unintentional content and has committed to prevent such cases from happening. This statement was also signed by several prestigious art agencies such as United Talent Agency, Association of Talent Agents and Creative Artists Agency, who had previously expressed their concern about the weak protection of artists’ rights. However, OpenAI has yet to provide practical details about the changes to the app.

OpenAI says the rights of people who don’t want their image used in Sora will be preserved: “Artists have full discretion to decide whether their face will be cloned, and if so, how.” In addition, the company is committed to promptly investigate any complaints of policy violations to ensure that the rights of individuals are protected.

Breaking Bad actor Bryan Cranston has praised OpenAI’s new policies and enhanced safeguards. However, SAG-AFTRA President Sean Austin emphasized that actors need legislation to prevent technology from abusing their rights.

Sora 2’s original policy was for copyright holders to opt-out if they did not want their work used in the app, but after widespread public outcry, OpenAI amended this policy and announced that it would give copyright holders more complete and fine-grained control over character generation.