DigiKala Group (DigiKala and DigiKala Next) invested in the startup Segmeio, which is one of the startups in the field of artificial ielligence. Digikala stated that the purpose of this investme is to use this new artificial ielligence technology to analyze user behavior and offer suggestions for more effective ieraction with customers.
Segmeino is a marketing automation platform that helps businesses to better understand their audience. This platform creates effective communication between audiences and businesses by using multiple communication channels and in-program SMS – Push Notification messages. By using Segmeino, businesses can deliver their message through the best communication channel of each user in a personalized way, which leads to increased engageme rates and improved audience acquisition rates.
Ali Samar, the founder of Segmeino, completed his studies in the field of artificial ielligence at the University of Malaya and the University of Technology Malaysia, and with more than 9 years of experience in the field of artificial ielligence and technology in Southeast Asia and Canada, he manages the Segmeino team. Also, Behzad Lotfi, the senior manager of Segmeino’s technical team, is a graduate of software engineering and an expert in the field of technology with more than 8 years of experience.
What are the benefits of Segmeio?
Various performance indicators of each business, such as the return rate and the conversion rate of users, are among the indicators that are more efficie in smart campaigns. Digikala invested in this area with the aim of accessing these capabilities. Segmeino strives to ensure that businesses using Segmeino can have Segmeino support experts on hand to benefit from more efficie and effective campaign execution. The ability to conduct smart campaigns using artificial ielligence and manual campaigns is one of the main programs of Segmeino, which is unique in this field.
Segmeino is a comprehensive and iellige marketing automation, in the sense that it fully implemes all the needs of businesses to design, execute and analyze digital campaigns. All the needs and tools used in campaigns with differe technologies can be seen cerally in Segmeino. For example, there are very famous e-mail services outside of Iran that are limited to only one service, while in Segmeino, the e-mail service is only one of Segmeino’s tools and communication channels.
The ability to design landing pages and form builders, SMS service and personalized messages along with the product proposal system makes every business unnecessary to use multiple services.
Running advertising campaigns and analyzing campaigns, along with ideifying and grouping audiences according to common characteristics, is always one of the most importa challenges of online businesses. Segmeino ideifies and resolves all these concerns well, taking io accou the field of activity of each business. Segmeino’s strategy is to balance growth between both sides of product developme and business. Due to the maturity of Segmeino’s product, the growth poteial from the business side is fully ready, and due to the market demand and the high poteial of Segmeino’s product, business developme is in the next step.
Segmeino pursues several short-term and long-term goals in differe dimensions of technology and business developme in differe couries. Segmeino’s product has been designed and built to eer global markets and meet the needs of large iernational companies, considering its competitive ability in the field of supporting all the channels required by online businesses and using the latest technologies.
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