Company Vedafon (Vodafone) In a new way to test new marketing methods, instead of using a real preseer A digital face Built with help Productive artificial ielligence Used in his advertising.
Reportedly, this video ad that on the social network Tikktak Published has attracted a lot of atteion because its abnormal features showed that we are not facing a real person.
One of the viewers who saw the advertiseme during his rece trip to Germany had found details that seemed abnormal. The motion of the performer hair was not normal, his face spots disappeared, and his face made an artificial feeling that a clear example of the phenomenon. Valley -to -Valley (Uncanny Valley) It was. These signs made it clear that this virtual influencer was made by AI technologies.
Use Influencer Artificial Ielligence In Vedafon advertising
User feedback was ieresting to this ad. Some audiences responded to questions about the reason for not using a real person. In response, Vedafon explained that he was experimeing with a variety of advertising styles and this time he decided to use artificial ielligence. It was also meioned in another explanation that the presence of AI in everyday life is so bold that it is natural to bring the company io its advertising. It is clear that the main purpose of the brand is to measure the impact of new approaches and to evaluate the general reaction to advertising based on new technologies.
The poi is that the attractiveness of this ad was formed not in its marketing message, but in the same sense of “unrealistic”. The viewer unconsciously found that nothing in the image was natural, and this increased his focus on the video. In the ad text, the commercial message was also directly stated: “Home Iernet Downloads up to download up to 1000 MB It is now available. ” In fact, the combination of a simple message with this particular digital represeation has acted as a new approach to attract the audience.
Vodafone had previously had the experience of using artificial ielligence in advertising, and last year it had released a video made all images made fully with productive artificial ielligence. This process, of course, is not limited to this brand and has grown significaly worldwide. Based on a report from the New York Times, the use of Virtual Influencers It is rapidly popular, and many large companies have come to this approach. One of the promine examples is the digital character “Lil” Miqula, created by Dapper Labs and so far in promotional campaigns. Calvin Klein ,Prada And BMW Employed.
