The DigiKala shopping cart and the bitpine wallet on the paper have nothing to do with each other. One is a symbol of everyday, familiar and tangible shopping, and the other is a gateway to a complex, high -speed and sometimes scary digital currency. But the rece collaboration of DigiKala and BitPin created an amazing connection between the two worlds. This campaign was not only a shared advertising, but also a large-scale socio-economic experime that answered a key question: Can the most sophisticated financial concepts be simplified for hundreds of thousands of people using “trust” and “eertainme”?
The statistics and data of the campaign, now halfway, tell a story beyond numbers. This report is an autopsy of the same story: a narrative of how 6,000 people are involved and a look at what is expected in the second half of this great eve.
Season One: The gate that opened to 6,000 people
The main purpose was clear from the beginning: reducing meal and technical barriers to eering the digital currency market. The solution to the campaign was to use users’ trust in DigiKala and transform the process of ery io the Bitup io a simple and reward -based experience. The result of this strategy has recorded stunning figures so far. About 5,000 unique users To date, they have participated in the campaign.
The key poi lies in the details of this number: 6,000 of these participas were completely new users for Bitupin. The statistics, more than half of the participas, were people who, for the first time, decided to eer Ramsar for the first time. This extraordinary absorption rate shows that the campaign formula has been very successful in building confidence and initial motivation.
Season Two: Campaign motor; 1 million pins and a popular circle
The beating heart of this collaboration was a simple and fascinating mechanism: doing “mission” and receiving “PIN” to rotate the “chance of luck”. This gaming approach turned boring processes such as autheication io a reward -orieed game.
Users so far in total 2 million pin They have collected, which Average 1 pin per user It shows. This high average indicates that most users have not been satisfied with a simple mission and are deeply involved in the campaign activities to earn more pois.
This motivation shows itself in the amazing statistics of the rotary rotation. Lucky Two million six hundred and sixty thousand times Been rotated by users. This means that each user has tried an average of more than three times; A key indicator that reflects the satisfaction and desire to repeat experience among users. The awarded awards’ value to this mome of 2 billion USD Has gone beyond; A collection of discous and discou codes that have been a tangible reward for participas.
Chapter Three: Users’ Behavior of Users; From the DigiKala discou code to the millions of transaction
Campaign data gives us a clear picture of users’ priorities and behavior. The most popular novel prize, DigiKala discou code It has been. This selection shows how a familiar, tangible and practical reward has strengthened the connection between the two worlds of online shopping and digital investme in the user experience.
On the other hand, the mission that allocated the most pin to users, “Doing a Trading Over one Million Tomans” It was. The welcoming of this high -level mission reveals another success: the campaign was not only successful in attracting the primary user, but also made it a significa portion of them to a level of trust and knowledge to be ready to make more serious transactions. These partnerships also had a specific time pattern and the peak of the daily activity of the users 1 to 2 pm Has been recorded; Just when people with a wing are looking to discover new opportunities.
Season 4: The second half of the campaign; Waiting for new records
The successful successes in the first half are just one starting poi. These achievemes have created a huge, active user base that provides the poteial for deeper growth and ieraction in the second half of the campaign. Given the acceleration created, we are expected to see faster growth of indicators such as the sum of the collected pins and the number of rotation.
Planning for the second half included providing More advanced missions For more active users and Special inceives It is for users who have not yet completed their path in the campaign. This dual approach helps to enhance the participation of curre users and activate passive users. The ultimate goal at this stage is to transform new users io active and loyal members of the Bitupin ecosystem. The second half is an opportunity to record this initial success of consolidation and new records in user ieraction.
Conclusion: A successful model whose story goes on
The cooperation of BitPin and DigiKala is becoming a valuable case study for Iran’s digital ecosystem. The campaign proves that complex concepts can be accessible to the general audience by relying on trust, simplification and a smart reward system. The story is not yet completed, and given the powerful user -built database, the second half could make a more exciting season than this successful collaboration.
