During the World Conference on Apple Developers (WWDC 25), the company unveiled a set of updates at its operating systems and services; From a new design called “Liquid Glass” to redefinition. However, one of the key promised innovations last year was extremely tangible: a more personalized version of Siri Audio Assista, based on artificial ielligence.
Although Apple’s senior vice preside of software engineering Craig Fedreigi made a brief reference to the course of developme in the main speech, he emphasized that the upgraded version of it would require more time:
“As we said earlier, providing more personal features for Siri requires high quality and more time. We look forward to sharing more information by next year. “
This ambiguous comme clearly shows that Apple has no plans to release a new version of Siri before the year – a proclamation that is not very importa in the fast -paced artificial ielligence ecosystem.
From the transformation promise to the vague reality
The more personal version of Siri was first iroduced at WWDC 24, where Apple iroduced it as the “next big step” on the path of digital assistas and promised that Siri would be equipped with understanding the personal coexts of users, including relationships, communications, and daily habits.
In addition, this version was supposed to provide the ability to execute ira -program and iercoineal programs more accurately and ielligely.
However, reports such as Bloomberg indicate that the developed version is still facing serious challenges in terms of performance and sustainability. According to the report, the new Siri only works for about two -thirds of the time; A problem that has preveed its public offering.
Reconstruction of the team and the change of project command
In March, Apple officially announced that the Siri update project is lagging behind the aicipated timetable and would take more time. In a significa move, the company abandoned John Jianandia, the senior vice preside of machine learning, and led it to Mike Rockwell – a thinker behind Vision Pro.
This structural change shows that Apple seeks to redefine its path to artificial ielligence assistas after a period of rest and delay.
Compete with the elders: Apple is backward?
While companies such as Openai, Google and Ahropic are coinuously preseing new versions and impressive improvemes, Apple’s delay in smart assistas has raised concerns among analysts and investors.
To make up for this gap, Apple unveiled WWDC 25 of collaborating with Openai. Now when Siri is unable to respond, users can be referred directly to ChatGPT. Apple has also updated the ability to producing artificial ielligence (Image Playground) for the use of ChatGPT capabilities.
Other promises on the horizon
Although there was no new Siri, Apple unveiled another set of artificial ielligence programs in its ecosystem:
From the basic models to the live translation, Genmoji, the Apple Watch, the XCode artificial ielligence, as well as the upgraded version of Shortcuts for scripting and automation.
But in the end, the absence of the new Siri, with all its promises, was the biggest vacuum of this year – the one that Apple has not yet reached the confidence in the iense competition of artificial ielligence assistas.
