News publishers see Google’s artificial intelligence as content theft tool

The US Publishers’ Union has called Google’s new AI mode in the search engine (AI Mode) as content theft, saying that Google is using and using content without returning income and traffic. Internal documents show that Google has several options to withdraw publishers from artificial intelligence, but ultimately decided not to execute any.

Publishers’ criticism of Google’s artificial intelligence mode

In a statement published, the news union “News/Media Alliance” has accused Google for reducing the traffic and income of publishers that really produce content, with recent changes to search and use of artificial intelligence, according to a report by the 9to5Google report. This content is the result of the research, field report, and dedicated media writing, unlike retirement or user products.

The statement is stated:

“The links were the last valuable search rating to give traffic and income publishers. Google collects this content without the consent of publishers and without any benefit to them, and in its artificial intelligence -based products; This is exactly theft. “The Solutions of the Ministry of Justice should stop the complete domination of a company on the Internet.”

These statements have been published at the same time with the disclosure of internal documents in the counter -court court; Documents that show that publishers have been able to withdraw their content in the AI ​​Overviews section or SGE, but have finally decided not to make any of these options.

Google had examined options such as maintaining the current status of publishers’ control and complete separation of artificial intelligence tools from the search section, but the complete separation of the section was red and never considered it.

Limit of exit from Google Artificial Intelligence mode

Now, publishers, if they want to use their content in artificial intelligence mode, must completely withdraw the search engine, which is virtually implemented. Currently, publishers can only reduce the use of their content in Google’s artificial intelligence by disabling their content in parts such as short text pieces or “Snippets”, but this method has little effect; Because of the prevalence of artificial intelligence -based responses, these traditional texts are less displayed.

Google told Bloomberg in response to the note.

“Publishers have always controlled how their content is presented to Google, and artificial intelligence models have been searched for years to show off related sites and traffic. “These documents are an initial list of options in the developing space and does not show the final decision.”

Google probably chose this route because if publishers could withdraw from the search results without completely excluding their content in artificial intelligence tools, many websites would have chosen this option and virtually the new Google tools would lose their performance. The decision has been made to reinforce the final product, but in practice, it causes serious damage to publishers.

The result of this trend is the severe weakening of the publishing industry, either on the verge of destruction or producing poor, low -cost content to be seen merely. This is a big problem that Google has to deal with; Because it lowers the total quality of the Internet.