07 July 1402 at 22:41
In this article, stay with Gadget News to have an ierview with the CEO of Tesco at Alcomp Exhibition and to have a conversation with him about the company’s products.
Tesco is known as one of the most promine brands in the field of production and supply of technology and gaming products. Undoubtedly, if you are among those ierested in this field, you must be familiar with this company and have used its products. For this reason, during the Al-Comp exhibition, which was finally held in Tehran after a 4-year hiatus, we prepared a readable ierview and an audible conversation with the CEO of Tesco, Mr. Engineer Jamal Jafari, which you can watch below.
The reason for the growth of Tesco and attracting the trust of users
In your opinion, as the CEO of this company, what is the reason for Tesco’s growth in rece years and how did you succeed in attracting the trust of users and customers?
The main reason for this is the correct strategy of Tesco, and this has led to the trust of our millions of users in our products. In fact, from the beginning of the formation of this brand, the goal was not and is not to make money; We always waed to create a big and reliable brand so that our customers can use our products easily and with peace of mind. This is the result of 20 years of coinuous work.
During these 20 years of coinuous work, has the governme or a special institution supported Tesco and helped this brand in removing obstacles?
I must tell you that relatively yes! So far, the situation has been good and the governme has given us good help by fulfilling its duties in the field of establishing security and creating conditions for mass production.
Given that you use Nimai currency, since 1998 and with the tightening of sanctions, to what exte has Tesco faced problems in terms of currency supply?
In fact, when the sanctions come, whether we like it or not, everything will be affected by this eve. We definitely faced problems in the field of foreign currency supply, but the governme, with its relative support in the matter of production, ensured the survival of producers and their coinued existence. In fact, the sanctions caused the governme to manage its expenses and stop its unrealistic foreign purchases due to the lack of resources. An incide that caused some businesses and manufacturers to benefit from the prosperity and Tesco also experienced a good growth in the field of production and was able to save foreign exchange.
Smuggling of goods in the field of technology
Mr. Engineer, we keep hearing this issue and we see that smuggling of goods has eered the field of technology and has caused many damages. My question to you is, how much has smuggling harmed the Tesco brand?
The main philosophy of smuggling goods goes back to the cost price. If you have a good selling price, there is no doubt that smuggling is not economically justified for the smuggler! If the customs and tariffs are high and the profit of distributors increases, without a doubt the process of smuggling goods will start! Because we work in the field of accessories, our final price is completely managed; Therefore, smuggling of goods has not caused any particular problem for us.
Does Tesco have a special plan to export its products and compete with Chinese companies?
We currely work with a number of neighboring couries such as Iraq, Armenia and the United Arab Emirates, and they buy from us; However, this happens in a limited way and due to sanctions, there are still problems in the way of export. Currely, the finished price of our products is lower than in China, but we have devoted our main focus to the domestic market and supplying goods within the coury.
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What is the biggest challenge for the Tesco brand?
The body of doubt about innovation is the biggest challenge facing us. We are always committed to being up-to-date and offering Tesco products as up-to-date as possible. We try our best to make the audience happy while using Tesco products. It is ieresting to know that some of our customers who leave Iran take their Tesco products with them and believe that our brand products are very first class!
What is the reason for the success and growth of Tesco Game?
The main reason for this story is that the innovation and ideation departme of Tesco Game is eirely in the hands of young people who are all under 25 years old and all of them are gamers! Those who are engaged in unboxing gaming products do not find any difference between Tesco products and foreign samples; The price of our products is half the price of foreign samples! Customer trust is our capital, that’s why the Tesco Game section has become very popular among the youth of our coury.
And the last question is whether Tesco has a plan to eer the smartphone market or not?
I say firmly, no! We have no plans to produce phones; Because this story has no economic justification and anyone who gets io it will regret it!
